The goal of market segmentation is to identify a group of customers (a segment) who are different from the whole population. It is a tactic for product, marketing, and sales teams to relate to..
Coming up with the right set of features for an MVP is a pressure-filled task. If your MVP doesn't succeed, convincing anyone to continue investing in your product (or company) is an uphill battle...
In Jobs Theory, there are three types of jobs-to-be-done your customer is trying to get done - functional, emotional and consumption. Knowing the difference between these three jobs is critical in..
How do you define your market? Is it by the customers you serve? The product you’re building? Or perhaps the category everyone else uses to describe your product?
When it comes to defining a market..
Digital transformation has executives salivating at the thought of being innovative, however it’s clear many of them have misunderstood what it requires to execute successfully. Last month, Harvard..
What do you do when you’ve spent the lifetime of your business focusing..
You can use Jobs-to-be-Done to learn from your customers and measure a new product idea before building anything.
The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup..
Over a year after the publication of Clayton Christensen’s book about Jobs Theory, Competing Against Luck, Jobs-to-be-Done is a much more common topic at companies of all sizes and sectors. As..
If you're looking for ways to improve your Net Promoter Score, Jobs-to-be-Done can help you determine what to do to transform your detractors to promoters.
Learn how we use JTBD to accelerate growth and create equity value faster.
