Equity Value Blog

This is a two part series explaining thrv's process for executing Jobs Theory. Part 1: How to Ask the Right Question is about defining the job of your customer, identifying unmet needs, and..

In 2010, Google Ventures design partner Jake Knapp developed a process that would help product teams go from abstract idea to a testable prototype in five days flat, now known as the Google Ventures..

There has been so much written about Product Management recently that NomNom Insights and DataStories did a study of Product Management Content on Medium. We've been doing our best to keep up and..

Horace Dediu argues that in the mobile phone market, profit share is the key to creating shareholder value, not market share. This makes sense. You don't want to just sell more product than your..

Executive Summary:

With Pokemon Go's explosive growth, product teams around the world are asking, "What are we going to do with Augmented Reality?" Jobs-to-be-Done provides a customer-centric..

thrv works with product teams to help them satisfy their customers' needs. Critical to this effort is alignment among the teams we work with. They need to be aligned around who..

I’ve spoken to quite a few product managers whose teams and companies have recently adopted the Agile Software Development framework. When we discuss Jobs-to-be-Done and thrv, they are often..

Snapchat launched in September of 2011. Just 2 years later, Facebook attempted to acquire them for $3 billion. A year into their stratospheric growth, mainstream media assumed it was a sexting app...

This week features the third and final installment of our JTBD Product Management: An Education Market Example series. If you haven't read them already, check out Part 1, Part 2, and our Cheat Sheet...

Today, we continue our exploration of how Jobs-to-be-Done helps product managers think differently, drive innovation, and develop new products and features based on the needs of the customer. In our..