How Would You Beat Trumpism?
A JTBD is a goal we need to achieve, and that goal is actually a meme. Memes spread throughout human brains, and Trumpism is about a collection of memes.
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A JTBD is a goal we need to achieve, and that goal is actually a meme. Memes spread throughout human brains, and Trumpism is about a collection of memes.
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Home Depot is one of the dominant companies in the home improvement market. Even during the pandemic, how are they still growing so quickly?
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People hire products to get a job done. Understanding your customers’ job to be done, whether you have a product or service, is incredibly important.
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Creating a good jobs-to-be-done statement is critical because you're using language to define what your customers want and what your market is.
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Your customers don't buy your product, they hire it to get a job done. Here are 3 jobs-to-be-done exercises you can do to uncover your customer’s JTBD.
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If you don't have clear goals for your product or roadmap, and your team isn't on the same page, a product roadmap framework can be really helpful.
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Product roadmap frameworks can align and focus your team, leading to operational rhythm and achieving your goals much faster than you anticipated.
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Use JTBD to identify the competitive positioning that will set you apart from the competitors.
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Customers only care about how your technology can help them get their job done. Your targeted messages should explain that, not what your technology is.
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In this next episode of “How Would You Beat?” we explain how to define markets using JTBD while figuring out how to beat a competitor like Facebook.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
