Our Software Generates Your Growth
Accelerating your growth requires complete alignment of your teams on your customers’ needs. And yet, no software comes with customers’ needs built-in. Ours does. Our software comes with the most important data for growth: your customer’s unmet needs. Every customer Job-to-be-Done has between 15 and 20 steps and 100 needs. Our software has all of them. And our software enables your team to centralize your research, analysis, insights, and execution around the person who matters most: your customer.
Our Software Generates Your Growth
This screenshot shows how the thrv App organizes your customers’ Job-to-Be-Done into job steps and customer needs. Every job step and customer need is clearly defined in the thrv App. Your team can organize their research and analysis through the Notes icons next to the customer, the job, each job step and each customer need. Your critical research and analysis is quickly available through a single click, which keeps your teams aligned with your customer. This alignment is the key to accelerated growth and equity value creation.
Your Hidden Growth Opportunities Revealed
Unmet customers’ needs are the key to accelerated revenue growth and superior equity returns. Our database of customer needs is the core of our software. Our software enables us to identify and size the most underserved customer segment in your market. This segment is the group of customers who are most likely to buy your product because they have unmet needs they are willing to pay you to satisfy. These customers drive your marketing and sales optimizations and determine the return on your product roadmap investment. Coordinating your product, marketing and sales team to satisfy these customers is at the center of our software.
Your Hidden Growth Opportunities Revealed
This screenshot shows how the thrv App enables you to identify and quantify the best opportunities for growth in your market. The bar chart is a display of the amount of effort it takes customers to get each job step done. Higher bars represent unmet customer needs that your team should target to accelerate your growth and create equity value with less risk. The different colored lines are different customer segments identified by groups of customers who all struggle to get the job done in the same way. These are the most valuable customers to target in your market.
There Is An Optimal Strategy For Your Growth
To accelerate your growth, our software helps your team identify the optimal strategy in your market. A growth strategy is your choice of customer, job-to-be-done, and unmet needs to target. And our software sizes your growth opportunity based on the most underserved customer segment in your market. Everyone on your team – from your board of directors to your executives and your product, marketing and sales teams – should know what your growth strategy is. Getting your team to agree on your growth strategy is the foundation of our software because it is essential to your success.
There Is An Optimal Strategy For Your Growth
This screenshot shows how the thrv App quickly and easily identifies the optimal growth strategy in your market. The thrv App prioritizes the most underserved job steps and unmet customer needs that define your growth strategy. The thrv App also quantifies the size of the customer segment to target using customers’ willingness to pay to get the job done better. This is a more accurate way to ensure that your investment in growth will create equity value faster.
Sell More of Your Product Faster
Our software matches your current product features with your customers’ needs. The result is sales optimizations that close more deals faster. Your sales team will have better lead scores based on the unmet needs of your leads. This enables your team to prioritize your sales pipeline in order to more efficiently focus on customer leads who have a higher probability of needing and buying your current product. And it gives your sales team a more effective story: the story of how your current product satisfies your leads’ unmet needs.
Sell More of Your Product Faster
This screenshot shows how the thrv App enables your team to quickly identify the customer needs that your current product satisfies. This enables your sales team to improve your lead scoring by identifying leads who have the needs that your product can satisfy. It also enables your sales team to improve their tactics by telling a better story about how your product satisfies customer needs better than your competitors.
Generate More of the Leads You Need
Our software improves your lead generation by helping your team create marketing messages that will resonate with your target customers. By clearly identifying your customer’s unmet needs, our software lets your team do what they do best: create messages that will be music to the ears of the underserved customers in your market. These are the most qualified leads you can capture because they have the problems that your product solves.
Generate More of the Leads You Need
This screenshot shows how the thrv App enables your team to create better marketing messages that will generate more qualified leads at a lower cost. The thrv App puts your customers’ unmet needs front and center as the customer problem your team needs to solve. And it enables your team to describe how your product features solve the problem using quantitative metrics: speed and accuracy. As a result, your marketing team will be aligned with your customer and generate better messaging.
Build Your Roadmap to Success
Your roadmap is everything. Is your product on the road to extinction like the BlackBerry or the road to success like the iPhone? How much revenue will your roadmap investment generate? How do you know before you invest your company’s capital in your roadmap? Our software uses your customer’s unmet needs and their willingness to pay to get their job done to prioritize your product roadmap. Your team shouldn’t prioritize your roadmap, your customers’ should. This is how we give you confidence in your roadmap’s success and your accelerated equity value creation.
Build Your Roadmap to Success
This screenshot shows how the thrv App enables your team to assess the growth probability of your prodmap. The thrv App enables your team to assess each feature on your roadmap against the underserved job steps and unmet customer needs in your growth strategy. Your product team will be able to clearly and quickly identify which features will deliver the most customer value and the highest return on investment. This mitigates the risk of failed new product development and ensures that your product team builds features that will accelerate your growth and create equity value faster.
Get Your Team In Full Agreement
Growth is a team sport. It requires alignment with and agreement from your executive team, your board of directors, and your product, marketing, and sales teams. Our software is built from the ground up with team collaboration and team agreement front and center. With our software, getting to team agreement has never been easier. All without any PowerPoint presentations required.
Get Your Team In Full Agreement
This screenshot shows how the thrv App helps get your product, marketing, and sales teams all aligned with your customer. This is the key to success. Team Agreement is built into the thrv App from start to finish. It helps your team work through disagreements by focusing them on your customer. From identifying your growth strategy and target customer segment to optimizing your sales and marketing and building your product roadmap, team agreement and customer alignment will ensure that your team and your company are a success.