Skip to content

Our Software Generates Your Growth

Accelerating your growth requires complete alignment of your teams on your customers’ needs. And yet, no software comes with customers’ needs built-in. Ours does. Our software comes with the most important data for growth: your customer’s unmet needs. Every customer Job-to-be-Done has between 15 and 20 steps and 100 needs. Our software has all of them. And our software enables your team to centralize your research, analysis, insights, and execution around the person who matters most: your customer.

Learn how we define and identify customer needs.

Generates Your Growth

Your Hidden Growth Opportunities Revealed

Unmet customers’ needs are the key to accelerated revenue growth and superior equity returns. Our database of customer needs is the core of our software. Our software enables us to identify and size the most underserved customer segment in your market. This segment is the group of customers who are most likely to buy your product because they have unmet needs they are willing to pay you to satisfy. These customers drive your marketing and sales optimizations and determine the return on your product roadmap investment. Coordinating your product, marketing and sales team to satisfy these customers is at the center of our software. 

Learn how we size market opportunities.

Growth Opportunities

There Is An Optimal Strategy For Your Growth

To accelerate your growth, our software helps your team identify the optimal strategy in your market. A growth strategy is your choice of customer, job-to-be-done, and unmet needs to target. And our software sizes your growth opportunity based on the most underserved customer segment in your market. Everyone on your team – from your board of directors to your executives and your product, marketing and sales teams – should know what your growth strategy is. Getting your team to agree on your growth strategy is the foundation of our software because it is essential to your success. 

Learn how we identify your optimal strategy. 

Optimal Strategy

Sell More of Your Product Faster

Our software matches your current product features with your customers’ needs. The result is sales optimizations that close more deals faster. Your sales team will have better lead scores based on the unmet needs of your leads. This enables your team to prioritize your sales pipeline in order to more efficiently focus on customer leads who have a higher probability of needing and buying your current product. And it gives your sales team a more effective story: the story of how your current product satisfies your leads’ unmet needs. 

Learn how we position your product to sell more faster. 

Sell More

Generate More of the Leads You Need

Our software improves your lead generation by helping your team create marketing messages that will resonate with your target customers. By clearly identifying your customer’s unmet needs, our software lets your team do what they do best: create messages that will be music to the ears of the underserved customers in your market. These are the most qualified leads you can capture because they have the problems that your product solves.

Learn how we optimize your marketing messages.

Leads You Need

Build Your Roadmap to Success

Your roadmap is everything. Is your product on the road to extinction like the BlackBerry or the road to success like the iPhone? How much revenue will your roadmap investment generate? How do you know before you invest your company’s capital in your roadmap? Our software uses your customer’s unmet needs and their willingness to pay to get their job done to prioritize your product roadmap. Your team shouldn’t prioritize your roadmap, your customers’ should. This is how we give you confidence in your roadmap’s success and your accelerated equity value creation.

Learn how we prioritize your roadmap for growth. 

Roadmap to Success

Get Your Team In Full Agreement

Growth is a team sport. It requires alignment with and agreement from your executive team, your board of directors, and your product, marketing, and sales teams. Our software is built from the ground up with team collaboration and team agreement front and center. With our software, getting to team agreement has never been easier. All without any PowerPoint presentations required. 

Full Agreement