Mid-market companies face a brutal reality: over 80% fail when scaling beyond product-market fit. The culprit isn't usually a bad product or weak demand—it's organizational misalignment.
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When we begin working with portfolio companies at thrv, we consistently find teams operating in isolation despite good intentions. Product builds features based on technical feasibility. Marketing creates campaigns around product capabilities.
READ MOREWhen we work with portfolio companies at thrv, we consistently find that Jobs to be Done insights remain trapped in research reports instead of driving actual business results.
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At thrv, we've discovered a counterintuitive truth through our work with portfolio companies: delighting every customer isn't the path to efficient growth.
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Discover AI techniques to automate customer data extraction for JTBD analysis, accelerating insights and improving product decisions effectively.
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Discover how to build sustainable competitive advantages by designing low-effort business models that maximize value and minimize operational friction
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While most customer experience professionals track satisfaction scores and Net Promoter Scores, the smartest portfolio company leaders focus on a different metric entirely: Customer Effort Score (CES).
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Discover how to unify jobs-to-be-done and personas for actionable customer insights driving better product development decisions.
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Prioritize features by measuring customer effort and jobs-to-be-done to reduce churn and boost adoption with a clear data-driven approach.
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Learn how to measure and drive customer job completion for better roadmap outcomes with JTBD success metrics focused on speed, accuracy, and effort.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
