Building Your Moat: How Customer Jobs Create Unbeatable Defensibility
Stop chasing loyalty. Build a strategic moat by executing your customer's Job to be Done flawlessly. Learn how Customer Effort Score predicts churn and drives CLV.
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Stop chasing loyalty. Build a strategic moat by executing your customer's Job to be Done flawlessly. Learn how Customer Effort Score predicts churn and drives CLV.
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Unlock growth by creating a value ladder that addresses customer needs. Learn to upsell without the push.
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The transformation from traditional feature teams to job-based teams represents one of the most critical organizational shifts in modern product development. While 70% of product organizations struggle with the "feature factory" model
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Traditional go-to-market planning treats customer acquisition like a conversion funnel—push prospects through stages until they buy. This product-centric approach explains why over 90% of product launches fail to meet initial revenue targets.
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For decades, businesses have relied on demographic data to understand their customers and guide strategic decisions. Age, income, gender, location—these have been the pillars of market segmentation and product development.
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Building a product that customers actually want shouldn't be a gamble. Yet most product teams continue to debate features based on intuition, competitor moves, or internal assumptions rather than hard data about customer struggle.
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Strategic growth decisions can make or break a company's future. While traditional market research relies on demographic data and surface-level customer feedback, decision-makers need a framework that reveals deeper customer motivations and unmet needs.
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In boardrooms across the globe, executives present compelling narratives about customer satisfaction scores and market share growth, yet struggle to articulate how these achievements translate into tangible equity value.
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Most product teams are drowning in customer feedback yet starving for clarity. You've collected thousands of survey responses, user interviews, and support tickets—but somehow, your product roadmap still feels like it's built on assumptions rather than certainty.
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Mid-market companies face a brutal reality: over 80% fail when scaling beyond product-market fit. The culprit isn't usually a bad product or weak demand—it's organizational misalignment.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
