Jobs Theory Blog

Developing a clear product positioning strategy is key to establishing and conveying a unique value proposition to your customers. Strong positioning makes it easier for your customer to see why they..

User journey is popularly defined as the process and experience that a customer goes through when using your product. Companies that are mapping user journeys using this method have taken a..

Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in artificial intelligence (AI) and machine learning (ML). Across the world, significant capital is being..

For this episode of the How Would You Beat podcast, we brought on board a guest speaker: David Subar, CEO of Interna, a firm that helps technology companies make better products faster. David has..

In this latest episode of the How Would You Beat podcast, we looked at how you can beat Steve Jobs or how you and your product team can emulate his approach to product development.

Do you decide..

In this latest episode of the How Would You Beat podcast, we looked at how you can beat Netflix, or how Netflix could beat its current performance. Should Netflix invest in gaming platforms? Is the..

Effective product differentiation starts with everyone on your team focusing on your customer’s unmet needs so that you can build, market, and sell a product that satisfies those unmet needs better..

In this latest episode of the How Would You Beat podcast, we looked at how companies can beat Uber. Do you build another ride-sharing app? Would autonomous cars be the way to beat Uber? Or should..

In this latest episode of the How Would You Beat podcast, we looked at how companies can beat Airbnb. For a little bit of perspective, as of late May 2022, Airbnb has a market cap of about 73 billion

In this latest episode of the How Would You Beat podcast, we looked at how companies might take share from Twitter and more specifically, how could Twitter beat itself in order to grow faster. The..