About thrv

Our Story

For over three decades, our team has been focused on one thing: creating new products that create real value for customers. Since 2013, our team has worked at and with leading global corporations, top-tier venture-backed startups, and leading private equity firms. We have refined our method and built our platform with one mission in focus: creating value for customers through new product innovation.

What do we do?

We use our thrvAI platform to create new disruptive products. We create disruption teams with private and public companies who need to grow through product innovation. In addition, we start new companies using our thrvAI innovation platform and grow them as new ventures. With thrvAI, we develop the product strategy, build the new agentic product, and execute the go-to-market plans to scale a new, disruptive business that creates equity value faster and with less risk.

How do we do it?

Our team starts by using our proprietary thrvAI equity value creation agents to identify the market opportunity, unmet customer needs, competitor weaknesses, and product strategy. Disruption teams and startups are innovation best practices critical to winning in the age of AI. Our thrvAI agents build v1 of your new agentic product, validate the product with customers, and continuously improve the intelligence of the agents in the product. Our goal is to create more value for customers than any competitor in the market. We use our thrvAI go-to-market agents to generate marketing messages and sales tactics to scale a new, profitable business.

Why is it valuable?

In today's AI world, the agentic intelligence you create for your customers is everything. With our thrvAI platform and JTBD method we focus on building agentic product innovations that will accelerate growth with less risk. By keeping product, marketing, and sales aligned with the customer's unmet needs in their JTBD, we increase the probability that innovation investments will create more value for customers than competitors, generate superior equity returns, and better results for all stakeholders.