About Us

Our Story

For over three decades, our team has been focused on one thing: accelerating revenue growth to create equity value. When our founder started in the private equity industry in the early 1990s, debt, cost-cutting, and low acquisition multiples could generate superior returns. Not anymore. In today's hyper-competitive markets, growth is the most powerful equity value generator because it increases revenue, profitability, and exit multiples. But driving accelerated growth from both existing and new products is extremely hard to do.

Our team has worked at and with leading private equity firms, leading global corporations, and top-tier venture-backed startups. We have refined our method and built our platform with one mission in focus: creating equity value through product innovation. 

For our B2B software deals, thrv is partnered with Luminate Capital. We serve as Innovation Partners with Luminate providing strategic, innovation, and operational services. We serve as outside directors on the boards of the portfolio companies and provide advice on the investment advisory committee. We provide our equity value creation platform based on our proprietary Jobs-to-be-Done method to the portfolio companies. Our platform includes our innovation software for product strategy, product roadmapping, and go-to-market that we use to build and market new product innovations in order to accelerate the growth and create equity value for the portfolio companies.