About Us

Our Story

For over three decades, our team has been focused on one thing: accelerating revenue growth to create equity value. When our founder started in the private equity industry in the early 1990s, debt, cost-cutting, and low acquisition multiples could generate superior returns. Not anymore. In today's hyper-competitive markets, growth is the most powerful equity value generator because it increases revenue, profitability, and exit multiples. But driving accelerated growth from both existing and new products is extremely hard to do.

Our team has worked at and with leading private equity firms, leading global corporations, and top-tier venture-backed startups. We have refined our method and built our platform with one mission in focus: creating equity value through product innovation.

For our B2B software deals, thrv is partnered with Luminate Capital. We serve as Innovation Partners with Luminate providing strategic, innovation, and operational services. We serve as outside directors on the boards of the portfolio companies and provide advice on the investment advisory committee. We provide our equity value creation platform based on our proprietary Jobs-to-be-Done method to the portfolio companies. Our platform includes our innovation software for product strategy, product roadmapping, and go-to-market that we use to build and market new product innovations in order to accelerate the growth and create equity value for the portfolio companies.

What do we do?

We develop product strategies, create product roadmaps, build new products, and execute go-to-market plans with our companies on our platform. We have a proprietary innovation platform that we use with our Jobs-to-be-Done (JTBD) method to help our portfolio companies build, market, and sell products customers love. We work with our portfolio company CEOs to accelerate growth and create equity value through product innovations. We use our software, method, and process to focus our portfolio companies' product, marketing and sales teams on the customer's unmet needs. We identify the optimal growth strategy in the target market using the customer's JTBD. We then create product roadmaps, build the product innovations, and go to market in order to accelerate our portfolio companies' growth, generate multiple expansion and create equity value.

How do we do it?

Our team starts with JTBD research and analysis that is actionable and measurable. We have the largest database in the world of customer jobs-to-be-done, and our software enables us to provide our portfolio companies with highly differentiated quantitative insights and analysis. We then set up a Tiger Team that creates a product roadmap, validates the roadmap ideas with customers, and builds the product. We use our platform and software to generate marketing messages and sales tactics to bring our product innovations to market for our portfolio companies.

Why is it valuable?

To create equity value faster, a portfolio company's growth strategy is everything. With our platform, method, and software we focus on product innovations will accelerate our portfolio companies' growth with less risk. By keeping product, marketing, and sales teams aligned with the customer's unmet needs in their JTDB, we increase the probability that our portfolio company's investment in product innovations will generate superior equity returns and better results for all stakeholders.