The Missing Link Between Sales Capability Frameworks and Closing
Sick of the same old boring sales messages from the same old boring sales reps? JTBD is the missing link between sales capability frameworks and closing.
READ MORE
Sick of the same old boring sales messages from the same old boring sales reps? JTBD is the missing link between sales capability frameworks and closing.
READ MORE
Whether it’s your leadership team, colleagues or your peers, working with a difficult team really sucks. Why is team alignment so difficult to achieve?
READ MORE
Jobs-to-be-done provides a framework for complete product innovation that makes your customer the focal point of your product strategy.
READ MORE
In this lesson, we will explain how to avoid lethal market sizing mistakes and how to size a market using customer willingness-to-pay data.
READ MORE
In this lesson, we will explain what a market is, types of customer jobs and how these jobs work together in consumer, business and medical markets.
READ MORE
In this JTBD video, we will show you how Nest succeeded by targeting a different customer in the thermostat market than the incumbents.
READ MORE
In this short 15-minute video, you will learn how to use JTBD to beat even the most feared competitors, like Apple and Google.
READ MORE
WeWork needs to find a new market that is large enough to justify its $47 billion valuation.
READ MORE
Facebook has enormous power due to its network effect, but it's not invincible. All companies, like all species, go extinct at some point.
READ MORE
Organizations operating from a place of fear, reinforcing their own beliefs rather than leading the search for truth, sit on a ticking time bomb.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
