Last week we posted our Jobs-to-be-Done (JTBD) cheat sheet. It's a handy guide to help you understand how JTBD differs from traditional thinking, and how you can use the JTBD framework to create..
This is the introduction to a series about how Jobs-to-be-Done (JTBD) can change your product development mindset. Part 1 explains the first five rows of our Jobs-to-be-Done worksheet using the..
The news of Berkshire Hathway's billion dollar stake in Apple reminded me of a post I wrote in January, 2014 explaining the math behind valuing Apple at over three trillion dollars.
From Matt..
It's one of the toughest moments for any company. You've spent time and money, pushed a great team to their limits, and now you are ready to launch a product into the world. You should be proud,..
Welcome to thrv! We're excited you're here and we can't wait to tell you more about our company, our people and our software. Why are we so excited? Because we believe the discipline of Product..
Learn how we use JTBD to accelerate growth and create equity value faster.
