Learn JTBD

JTBD Lunch & Learn

Learn the most advanced, customer-centric innovation method in one hour.

Key Benefits

Learn how to get actionable product insights fast.

Your team will learn what the JTBD method is, why it is valuable, and how it works.

Your team will see a detailed example of how to use JTBD to beat Apple and Google Maps.

Your team will learn how to use your customer's JTBD to win in your market.


Your Host

The host for your JTBD Lunch & Learn is Jay Haynes, thrv's CEO and Founder. Jay is an award-winning executive and entrepreneur. Over his 30-year career, Jay has worked with and for Fortune 500 companies, private-equity firms, and venture-backed start-ups. Jay graduated Phi Beta Kappa with highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.

Schedule Your JTBD Lunch & Learn