May 2, 2023
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In the world of sales, beating your quota during a downturn can be a daunting challenge. To succeed, the first step is to identify the root cause of any issues you're facing. Once you understand the..
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March 28, 2023
Creating Better Banks with JTBD: Lessons from Silicon Valley Bank's Collapse
Silicon Valley Bank's sudden downfall from a $40 billion market cap to zero is a cautionary tale for the banking industry. What led to their demise, and can this scenario be avoided in the future? As..
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March 14, 2023
How ChatGPT and AI are Revolutionizing Problem-Solving and Equity Value Creation
In the world of artificial intelligence, ChatGPT has made a significant impact. As a language model, it can process and respond to a wide range of questions in a matter of milliseconds. While its..
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March 9, 2023
How Would You Beat a Market Downturn?
In a down market, it can be challenging for companies to maintain their customer base and keep revenue flowing. In our recent podcast, How Would You Beat the Market Downturn, we cover some insights..
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March 8, 2023
How would you beat ESG
In this post (and our podcast), we look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately, because BlackRock, the largest asset manager in..
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February 15, 2023
How To Build An Effective Innovation Strategy Using Jobs To Be Done
Innovation is a critical part of any successful business strategy. It is essential to ensure that companies are staying ahead of the competition and delivering value to their customers. This is why.. -
February 7, 2023
Creating Equity Value in Healthcare Markets
Healthcare markets are complex and require a strategy that addresses the unique needs of different customers. To innovate effectively in these markets, companies must consider the needs of the.. -
January 24, 2023
The Real Value of Competitive Analysis: A Jobs To Be Done Perspective
When it comes to product development, one question that often comes up is whether or not to copy a feature from a competitor. The traditional approach to competitive analysis has been to compare the.. -
September 23, 2022
Product Positioning Strategy: How to answer the 3 key positioning questions
Developing a clear product positioning strategy is key to establishing and conveying a unique value proposition to your customers. Strong positioning makes it easier for your customer to see why they..
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September 12, 2022
How Jobs-to-be-Done Can Drive Your Customer Journey Analysis to Breakthrough Ideas
User journey is popularly defined as the process and experience that a customer goes through when using your product. Companies that are mapping user journeys using this method have taken a..