January 25, 2021
In each of our "How Would You Beat?" articles, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss innovation theory and..
December 14, 2020
How do you create a good jobs-to-be-done statement? This is critical because you're using language to define what your customers want and what your market is. We know that people hire products to..
November 30, 2020
According to Jobs Theory, your customers are not buying your products, they are hiring them to get a job done. Jobs to be done are goals that your customers are trying to achieve independent of any..
November 16, 2020
Today we're going to talk about adopting a product roadmap framework. This is for teams who are trying to create product roadmaps. If you've ever tried to create one, it can be extremely difficult...
October 26, 2020
Product Management frameworks are exciting to learn and frustrating to implement. As a product manager myself and a framework teacher, I totally understand the appeal. Being a product manager is a..
September 7, 2020
By definition, most product, marketing and sales people don’t work at market leading companies. In order to build a business, we need to get people to switch from using some other product or get..
September 2, 2020
Companies frequently make the..