Learn JTBD

JTBD Innovation Program

The fastest way to succeed with Jobs-To-Be-Done

Transform your product, marketing and sales teams into a customer-centric, highly coordinated, and successful competitor. Accelerate your growth and win in your markets.

Contact us to learn more about our JTBD Innovation Program.

Step 1: JTBD Sprint

Timing: 2 Weeks

thrv_icons_Services_jtbdresearch

JTBD Research

Get insights fast

You will know your customer's job and needs quickly.

thrv_icons_Services_jtbdcourse

JTBD Course

Generate valuable feature ideas

Your team will know if your roadmap will beat your competitors.

thrv_icons_Services_jtbdreview

JTBD Review

Get the best JTBD advice

Your team's work will be reviewed by JTBD experts.

thrv_icons_Services_jtbdrecommendations

JTBD Recommendations

Know what to do next

Your team will have a persuasive action plan.

Step 2: Qualitative Research

thrv_icons_Services_customers

Customers

Know your customers

Your team will know your true customers: the job beneficiaries, job executors, and purchase decision makers in your market by geography.

thrv_icons_Services_jobidentification

Job Identification

Know your customer's Job-to-be-Done

Your team will know the jobs your customers are trying to get done. This defines your market.

thrv_icons_Services_marketselection

Market Selection

Know your market

Your team will be able to confidently choose the most attractive market and align your team around it.

thrv_icons_Services_needs

Needs

Know all your customer's needs

Your team will know all your customers needs in your market (a job-to-be-done).

Step 3: Quantitative Research

thrv_icons_Services_customersurvey

Customer Survey

Get the best data about your market

Your team will have highly differentiated and valuable data about your market, your customers, and your competitors.

thrv_icons_Services_marketsize

Market Size

Know the true size of your market

Your team will know the size or your market opportunity by segment for each job-to-be-done.

thrv_icons_Services_unmetneeds

unmet needs

Know which of your customer's needs are unmet

Your team will have a prioritized list of unmet needs that represent the best growth opportunities in your market.

thrv_icons_Services_segmentation

segmentation

Know which customer segment is the most profitable

Your team will know the largest and most proftiable customer segment to target.

thrv_icons_Services_equityvalue

equity value

Know how much equity value you can create in your market

Your team will have more accurate revenue and equity projections.

Step 4: Development

thrv_icons_Services_competitorweakness

competitor weakness

Know your competitors’ weaknesses

Your team will know your competitors and their weaknesses in your market (one Job-to-be-Done).

thrv_icons_Services_strategy

strategy

Create the best product strategy

Your team will have the optimal product strategy combining unmet needs and the best platform to satisfy those needs with the least risk.

thrv_icons_Services_positioning

positioning

Identify a defensible competitive position

Your team will have a defensive position in your market relative to your competitors.

thrv_icons_Services_customervalue

Customer value

Generate the most valuable product ideas

Your team will have a prioritized roadmap of features to build that will accelerate your revenue and profitability growth with the least risk.

thrv_icons_Services_ideaselection

idea selection

Mitigate product roadmap risk

Your team will have a calculation of the customer value each feature on your road map will deliver to your customers.

thrv_icons_Services_messaging

messaging

Create messages that resonate with your customers

Your team will have marketing messaging that will resonate with your underserved target customer segment.

thrv_icons_Services_design

Design

Create the best customer experience

Your team will have a product design that helps the customer get the job done faster and more accurately.

thrv_icons_Services_sales

Sales

Sell more faster

Your team will have a sales process that enables your sales team to close more deals faster.

Learn the Jobs-to-be-Done method in one hour.

Schedule Lunch & Learn