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Professional Services

Your product decisions have never had higher stakes

We help you make the right decisions to accelerate your growth.

thrv can help you use Jobs-to-be-Done methods to identify quantifiable customer insights. These insights help your team make the critical product, marketing, and sales decisions that will accelerate your growth with less risk. Our services feed customer, market and competitor data and insights into the thrv software to coordinate your teams and align them with your customer. Instead of getting buried in a dust-collecting deck, your JTBD insights will stay connected to your decisions and keep your teams focused on a winning product strategy.

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Help with JTBD

If you think Jobs-to-be-Done can accelerate your growth on several fronts but are struggling to apply it, thrv can help. From identifying your customer’s job at the right level of abstraction to conducting JTBD qualitative and quantitative research to preparing your team to effectively use the insights, we have your JTBD implementation covered.

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thrv-roadmap

Roadmap Evaluation

Gain confidence in your roadmap and settle debates with customer data. Prioritize and refine the feature ideas on your roadmap using the unmet needs in your customer’s Job.

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Breakthrough Ideas

Competitor feature catch-up is a game no one can win. A narrow focus on your own product usage can lead to a Catch-22 and cause you to miss big opportunities to solve customer problems in new ways. Focus on your customer’s JTBD to lead innovation in your market.

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thrv-segmentation

Segmentation and Messaging

Find the group of people whose problems match your solutions. Determine if they are big enough to support your revenue goals. Empathize with their struggles and create switches to your solution.

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Product Strategy

Make faster and more accurate decisions by gaining agreement with your team on the target customer, JTBD, and unmet needs that make up a winning strategy.

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Cross-Functional Alignment

Imagine: product agrees with marketing’s messaging of the new release. Sales is always in tune with the problems product is targeting. Customer Support communicates the underlying needs of feature requests. thrv can align your teams with your customer’s needs.

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Private Equity Due Diligence

Find out if the market opportunity for a business can support the growth you need from the investment you’re considering.

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