During thrv's Jobs-to-be-Done Training you'll create JTBD hypotheses and practice using them to set a strategy and prioritize a roadmap. Your team gets a foundation in Jobs Theory while practicing Jobs-to-be-Done execution on your roadmap with insights about your customer.
First, your team will take the thrv JTBD Online Course: 16 asynchronous video lessons with exercises. Next, a thrv Professional will facilitate 3 1-hour training sessions over video conference. The sessions cover how to define your customer, the JTBD, Steps, and Needs, gaining agreement on a product strategy, and using JTBD to assess the customer value of features on your roadmap.
The biggest obstacle to getting started with JTBD is identifying your customer's job along with its steps and needs. Over years, thrv has conducted independent research to create a database of jobs-to-be-done. Each JTBD includes Job Steps, Customer Needs, and Notes with excerpts from industry literature and citations supporting each step and need. You can also license quantitative data with the JTBD, which gives you insights into the most underserved job steps and attractive segments based on customer effort and willingness to pay to get job done. The data is delivered in the thrv Software so you can customize it with your own knowledge or additional research.
Licensed JTBD data from the thrv Database gives your team a head start on creating a customer-centric product strategy
thrv's Qualitative JTBD Research gathers the evidence your team needs to agree on your customer's job-to-be-done, job steps, and customer needs. The techniques include translating your existing customer research to JTBD insights, reviewing industry literature, and interviewing your team, your existing customers, and people in the market who want to get the job done.
thrv can train your team to do all of the above or do the research for you.
thrv's Quantitative JTBD Research uses a survey to collect Customer Effort Scores and Willingness to Pay to get the job done from customers in your market. The analysis will show you the most attractive segment in the market for your goals: the group of people who struggle with job steps you can serve and are willing to pay enough for you to achieve your growth goals.
You will be able to prioritize customer problems to solve and gain confidence that your strategy can accelerate your growth.
You can license survey data from thrv, run a survey in the thrv Software on your own, get trained by thrv on our quant techniques, or have thrv conduct the quant research for you.
thrv defines a product strategy as the choices of a key customer, a job-to-be-done, a target segment, and the needs you will satisfy for the segment.
thrv's Product Strategy service uses your growth goals and the insights from the quant research along with competitor analyses and an assessment of your current product to find a differentiated product strategy that will lead to your growth goals.
thrv can train your team or do the above for you.
Once your team agrees on a high-growth product strategy, you need to assess your roadmap to determine if it is aligned with the strategy. First, you determine if each feature targets a high priority job step in your strategy. Then, you determine if the feature satisfies an unmet need in the step faster and more accurately than the existing solutions available to customers. You prioritize the features that get the target steps done faster and more accurately than competitors.
The Product Roadmap assessment is the key to making sure your team is delivering customer value and realizing the potential of your high-growth strategy.
thrv can train your team or do the above for you.
Your team will create a prototype to satisfy an unmet need in a high priority job step and test it with customers in 5 days. With an unmet need in the job-to-be-done in focus, your team can ideate very quickly with objective criteria to judge each idea. At the end of the week, you will test the prototype with 5 customers. The goal of the test is find out if customers believe the product idea will significantly increase the speed and accuracy of satisfying the unmet need.
thrv can train your team to run a design sprint and prototype test or facilitate both.
With your roadmap aligned with the unmet needs in your JTBD strategy, your marketing team will have a better understanding of how to communicate the value of your product to customers. thrv's Go-to-Market Messaging Service ensures your messaging demonstrates how your product satisfies the unmet needs in the job better than competitors.
thrv can train your team or do the work for you.
