Timing: 2 Weeks
You will know your customer's job and needs quickly.
Your team will know if your roadmap will beat your competitors.
Your team's work will be reviewed by JTBD experts.
Your team will have a persuasive action plan.
Your team will know your true customers: the job beneficiaries, job executors, and purchase decision makers in your market by geography.
Your team will know the jobs your customers are trying to get done. This defines your market.
Your team will be able to confidently choose the most attractive market and align your team around it.
Your team will know all your customers needs in your market (a job-to-be-done).
Your team will have highly differentiated and valuable data about your market, your customers, and your competitors.
Your team will know the size or your market opportunity by segment for each job-to-be-done.
Your team will have a prioritized list of unmet needs that represent the best growth opportunities in your market.
Your team will know the largest and most proftiable customer segment to target.
Your team will have more accurate revenue and equity projections.
Your team will know your competitors and their weaknesses in your market (one Job-to-be-Done).
Your team will have the optimal product strategy combining unmet needs and the best platform to satisfy those needs with the least risk.
Your team will have a defensive position in your market relative to your competitors.
Your team will have a prioritized roadmap of features to build that will accelerate your revenue and profitability growth with the least risk.
Your team will have a calculation of the customer value each feature on your road map will deliver to your customers.
Your team will have marketing messaging that will resonate with your underserved target customer segment.
Your team will have a product design that helps the customer get the job done faster and more accurately.
Your team will have a sales process that enables your sales team to close more deals faster.
