Growth-Powered
Equity Value Creation

Satisfying customer needs better than your competitors is the key to growth-powered equity value creation. Your customers don’t want your product, they want to get their job done. Your customers' struggle to get their job done is what causes them to make a purchase. In our value creation process, we identify every step and need in your customers’ Job-to-be-Done. Your team will have a precise and measurable understanding of how your customers struggle to get their job done. We structure each customer need with an action and a variable that are independent of any technology, product or solution. This gives your teams stable, measurable and actionable targets to hit, and it aligns your product, marketing and sales team on your customers' unmet needs.

In our value creation process, we use the quantitative tools in our Software to prioritize unmet customer needs and size the underserved segment of customers to target in your market. Our analysis identifies the customers who struggle with the job the most and who are willing to pay for a solution to get the job done faster and more accurately. We size your underserved customer segment using their willingness to pay to get their job done rather than the price of current products in the market. This is a more accurate way to identify a growth opportunity to target. And it mitigates the risk of investing in new product development that fails to deliver growth and destroys equity value.

Your Executives, Board of Directors and product, marketing and sales teams should all know and be able to explain your growth strategy. A growth strategy is your choice of customer, Job-to-be-Done, and unmet needs to target. We start by identifying the optimal growth strategy for your current product by identifying the customer needs your product currently satisfies. And we identify the optimal growth strategy for your product roadmap by identifying unmet customer needs that will accelerate your growth and create equity value. Our Software ensures that all of your critical stakeholders are in agreement with your growth strategy, and it keeps your product, marketing, and sales teams coordinated and aligned with your customers. All without wasting time creating and reviewing PowerPoint presentations.

Our value creation process helps your team drive accelerated growth in the first 30 days. We identify the needs that your current product satisfies in your customer’s Job-to-be-Done. And our Software enables us to quantify how fast and accurately your current product’s features satisfy customer needs. This establishes the customer value your current product delivers and enables us to improve your marketing messages, your sales lead scoring, and your sales messages. Understanding the value of your current product using your customers' job-to-be-done identifies the customers who are more likely to purchase. 

Beating your competition is critical to growth-powered equity value creation. In our value creation process, we identify the needs that your competitor’s product satisfies in your customer’s Job-to-be-Done. And our Software enables us to quantify how fast and accurately your competitor’s features satisfy customer needs. This establishes the customer value your competitor’s product delivers and enables us to identify weaknesses in your competitors that your product, marketing, and sales teams can exploit to take market share, accelerate your growth, and generate superior equity returns.

In our value creation process, we use our Software to analyze your current product’s customer value and the customer needs it satisfies. This enables us to work with your team to optimize your marketing messages for growth. We identify the optimal position for your current product in the market and create marketing messages with your team that explain how fast and accurately your current product gets your customer’s job done. This improves the critical marketing metrics that generate equity value: increased qualified leads and decreased cost per lead. We use the same method to identify the optimal position and marketing messages for your roadmap features.

In the first 30 days in our value creation process, we use our Software to analyze your current product’s customer value and the customer needs it satisfies. This helps your sales team score your new customer leads and create sales messages and tactics focused on how your current product gets the job done faster and more accurately than your competitors. This improves the efficiency of your sales team by identifying which customer leads are most likely to buy your current product. This improves the critical sales metrics that generate equity value: increased close rate of new deals, and decreased the time to close new deals. We use the same method to identify the optimal sales lead scoring, sales messaging, and sales tactics for your roadmap features before you build and launch.

In our value creation process, we use our Software to determine the revenue growth your product roadmap will generate. This is critical to de-risking your investment in new product development and ensuring that your roadmap generates accelerated revenue growth and superior equity returns . We work collaboratively with your team to ensure that your roadmap features target your optimal growth strategy. We ensure that your product, marketing and sales teams are all aligned and focused on your customer’s unmet needs when building your product roadmap to generate growth.