Jobs Theory Blog

In this latest episode of the How Would You Beat podcast, we looked at how companies in the fitness industry - or even the larger health industry - can beat Peloton’s highest point of success and..

In this latest episode of the How Would You Beat podcast, we looked at how companies can improve their lead scoring tactics. The conversation opened up other relevant lines of thought, such as “why..

In this latest episode of the How Would You Beat podcast, we looked at how companies can beat their equity value multiple. We explored the connection between the value of a company’s equity and its..

In this latest episode of the How Would You Beat podcast, we looked at how companies and teams can beat their own product ideas. We explored questions like “How can you come up with even better..

In our latest episode of the How Would You Beat podcast, we were joined by UX and product management veteran, Christian Crumlish. Christian has led organizations and been an individual contributor..

Way back in 2014, we tried to analyze Apple using Jobs-to-be-Done theory and basic company valuation methods to figure out how much Apple was worth. At the time, Apple's market cap was $452 billion..

In our latest episode of How Would You Beat?, we were joined by Steven Johnson. Steven is the best-selling author of 13 books about the history of innovation, including Where Good Ideas Come From..

Jay Haynes, founder and CEO of thrv, recently sat down and spoke with Phil Terry, founder of Collaborative Gain as part of a product talk. The talk was focused on the jobs-to-be-done (JTBD) framework

Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..

Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..