At thrv, we've discovered a counterintuitive truth through our work with portfolio companies: delighting every customer isn't the path to efficient growth.
READ MORE
Discover AI techniques to automate customer data extraction for JTBD analysis, accelerating insights and improving product decisions effectively.
READ MORE
Discover how to build sustainable competitive advantages by designing low-effort business models that maximize value and minimize operational friction
READ MORE
While most customer experience professionals track satisfaction scores and Net Promoter Scores, the smartest portfolio company leaders focus on a different metric entirely: Customer Effort Score (CES).
READ MORE
Discover how to unify jobs-to-be-done and personas for actionable customer insights driving better product development decisions.
READ MORE
Prioritize features by measuring customer effort and jobs-to-be-done to reduce churn and boost adoption with a clear data-driven approach.
READ MORE
Learn how to measure and drive customer job completion for better roadmap outcomes with JTBD success metrics focused on speed, accuracy, and effort.
READ MORE
Discover how using job step performance metrics can sharpen your messaging to connect with customers' real needs.
READ MORE
Boost change success in mid-market firms with the JTBD framework. Learn actionable steps to overcome challenges and improve employee adoption.
READ MORE
Learn how to use customer effort scores to write product copy that connects with real struggles.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
