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Learn to create equity value with JTBD

Train your team on Jobs-to-be-Done (JTBD) methods to align your product, marketing, and sales teams with your customers and accelerate your growth. 

Step 1: thrv JTBD Online Course

Step 2: Three 1-hour training sessions led by a thrv JTBD expert, focused on your customer

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Step 1: Take Our JTBD Online Course

  • INTRODUCTION

    What is Jobs-to-be-Done?

  • SECTION 1

    Know Your Customer

    • 1. Customers
    • 2. Markets
    • 3. Market Size
    • 4. Customer Needs
    • 5. Unmet Needs
  • SECTION 2

    Create a Winning Strategy

    • 6. Product Strategy
    • 7. Competitors
    • 8. Segmentation
    • 9. Idea Generation
    • 10. Customer Value
  • SECTION 3

    Launch Your Product

    • 11. Positioning
    • 12. Messaging
    • 13. Design
    • 14. Sales
    • 15. Equity Value

The thrv JTBD Online Course is 16 videos with exercises and takes 3-4 hours to complete. Watch the videos at your pace. Access is free for the first 30 days.

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Step 2: Training Sessions Led by JTBD Expert

During thrv's Jobs-to-be-Done Training Sessions you'll create JTBD hypotheses and practice using them to set a strategy and prioritize a roadmap. Your team gets a foundation in Jobs Theory while practicing Jobs-to-be-Done execution on your roadmap with insights about your customer.

Session 1: The JTBD

The first training session shows your team how to define your market with a Job-to-be-Done, how to build evidence for your market definition, and how to gain agreement on your customer's JTBD and Job Steps. The training is a collaborative working session facilitated by a thrv Professional over video conference.

Session 2: Strategy

The second training session shows your team how to define a JTBD Strategy, how to build evidence for your Strategy choice, and how to gain agreement on a product strategy. The training is a collaborative working session facilitated by a thrv Professional over video conference.

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Session 3: Roadmap

The third training session shows your team how to assess roadmap ideas against the product strategy including determining which customer problems the ideas serve, analyzing the competitor solutions customers use to solve the problem, assessing the customer value of the idea, and assessing the growth potential of the roadmap. The training is a collaborative working session facilitated by a thrv Professional over video conference.

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thrv is trusted by leading companies

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What Our Customers Say

  • RICH MARASCHI

    RICH MARASCHI

    Head of Global Growth

    eBay Classifieds

  • "thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

  • BARRY KELLY

    BARRY KELLY

    CEO

    Thought Industries

  • "Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

  • JIM CONTARDI

    JIM CONTARDI

    CEO

    AutoQuotes

  • "I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

  • ELMER ALMACHAR

    ELMER ALMACHAR

    Sr. Director Strategy & Innovation

    Kellogg School of Mgmt

  • "Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."