Why train your team on Jobs-to-be-Done (JTBD) methods? Because your product roadmap is everything. JTBD will align your product, marketing, and sales teams with your customers and with each other. Your team will be confident that your product roadmap will accelerate your growth, beat your competition, and lead to success.
What is Jobs-to-be-Done?
Know Your Customer
3. Market Size
4. Customer Needs
5. Unmet Needs
Create a Winning Strategy
6. Product Strategy
9. Idea Generation
10. Customer Value
Launch Your Product
15. Equity Value
Politics and turf battles can destroy morale and kill a team’s effectiveness. Our Jobs-to-be-Done training helps your team use objective metrics (your customers’ unmet needs) to make critical roadmap, strategy, and marketing decisions. Your teams will be aligned with your customers and, most importantly, with each other.
"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."
"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."
Building a product roadmap is extremely risky. Bad product roadmaps lead to company and career failure. Just ask Blackberry, Kodak or Britannica. Our Jobs-to-be-Done training shows your team how to significantly lower your product roadmap risk before you invest in development, marketing, and sales.
Success breeds success. Our Jobs-to-be-Done training helps your team advance their careers because it leads to your product’s success. And not just one-off random success, but consistent, repeatable success. JTBD methods are applicable across companies and markets, so the knowledge your team gains is permanent.