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JTBD Training

Learn to execute with JTBD

Train your team on Jobs-to-be-Done (JTBD) methods to align your product, marketing, and sales teams with your customers and with each other. 

Step 1: thrv JTBD Online Course

Step 2: Three 1-hour training sessions led by a thrv JTBD expert, focused on your customer

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Step 1: Take Our JTBD Online Course

Introduction

What is Jobs-to-be-Done?

Section 1

Know Your Customer

1. Customers
2. Markets
3. Market Size
4. Customer Needs
5. Unmet Needs

Section 2

Create a Winning Strategy

6. Product Strategy
7. Competitors
8. Segmentation
9. Idea Generation
10. Customer Value

Section 3

Launch Your Product

11. Positioning
12. Messaging
13. Design
14. Sales
15. Equity Value

The thrv JTBD Online Course is 16 videos with exercises and takes 3-4 hours to complete. Watch the videos at your pace. Access is free for the first 30 days and comes with access to the thrv Software. Maintain access to the course and software by subscribing for $29/user/month.

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Step 2: Training Sessions Led by JTBD Expert

During thrv's Jobs-to-be-Done Training Sessions you'll create JTBD hypotheses and practice using them to set a strategy and prioritize a roadmap. Your team gets a foundation in Jobs Theory while practicing Jobs-to-be-Done execution on your roadmap with insights about your customer.

Session 1: The JTBD

The first training session shows your team how to define your market with a Job-to-be-Done, how to build evidence for your market definition, and how to gain agreement on your customer's JTBD and Job Steps. The training is a collaborative working session facilitated by a thrv Professional over video conference.

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Session 2: Strategy

The second training session shows your team how to define a JTBD Strategy, how to build evidence for your Strategy choice, and how to gain agreement on a product strategy. The training is a collaborative working session facilitated by a thrv Professional over video conference.

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Session 3: Roadmap

The third training session shows your team how to assess roadmap ideas against the product strategy including determining which customer problems the ideas serve, analyzing the competitor solutions customers use to solve the problem, assessing the customer value of the idea, and assessing the growth potential of the roadmap. The training is a collaborative working session facilitated by a thrv Professional over video conference.

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thrv logo is trusted by leading companies

American Express
Microsoft
Google
eBay
NBC
LEGO
Dropbox
Viacom
Oracle
Bose
Target
Mastercard
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New Relic
Verisign
Verily
Nielsen
Kellogg
AutoQuotes
GoDaddy
Flir
Coty
SeventhSense

What Our Customers Say

"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

Rich Maraschi

Rich Maraschi

Head of Global Growth

eBay Classifieds

"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."

Elmer Almachar

Elmer Almachar

Sr. Director Strategy & Innovation

Kellogg School of Mgmt