Equity Value Blog

Portfolio company CEOs today face increasing pressure to achieve sustainable growth that can withstand market volatility while building long-term competitive advantages. Traditional approaches of..

At thrv, we transform how portfolio companies build product roadmaps to accelerate growth and create substantial value. We use our proprietary and patented Jobs to be Done (JTBD) method to ensure..

Table of Contents

• Introduction: Why Our JTBD Method Accelerates Portfolio Company Growth
• How We Identify Customer Jobs at Scale
• Our Proprietary Method for Quantifying Customer Jobs
• How We Use AI to..

Table of Contents

1. Introduction: Why JTBD Belongs at the Core of Product Management
2. How We Turn Customer Jobs into Strategic Focus Areas
3. How We Prioritize Product Investments Using Unmet Needs
4. How..

Table of Contents

• Why Defining Customer Roles Drives Better Growth Strategy
• The Job Beneficiary: Who Gains from the Job Being Done Well
• The Job Executor: The Person Doing the Work
• When Roles Aren't..

Table of Contents

• Why Traditional Growth Assessment Often Falls Short
• AI Advantage: Neural Analysis for Portfolio Companies
• We Start with the Customer Job, Not the Product
• We Uncover Unmet Needs:..

Table of Contents

• Introduction: Why Real JTBD Examples Drive Growth
• How We Use JTBD to Create Superior Equity Value
• How AutoQuotes Used JTBD to Drive Growth in a Mature Market
• How Biscom Used JTBD..

Table of Contents

• Introduction: Why Our JTBD Templates Are Critical to How We Drive Growth
• What Are the Core Elements of Our JTBD Templates?
• How Do We Customize Our JTBD Templates for Our..

Customer need misalignment can cost private equity firms millions. When companies fail to align their products, marketing, or sales with customer needs, it leads to wasted resources, slower growth,..

The Jobs-to-be-Done (JTBD) framework helps portfolio companies grow by focusing on customer needs rather than just product features. JTBD helps private equity firms and portfolio companies achieve..