January 30, 2020
We are excited to launch our #JTBD YouTube channel today to help your product team use Jobs-to-be-Done innovation methods. Our first 15-minute video covers all the basics of JTBD and shows how you..
June 26, 2019
“Every lie we tell incurs a debt to the truth. Sooner or later that debt is paid.”
-- Valery Legasov, chief of the commission investigating the Chernobyl disaster, in HBO’s Chernobyl
April 9, 2019
Product positioning strategies are key to fostering a unique connection with your customers. When a product or brand is positioned well, it’s easy to point out. There’s no confusion around what the..
February 5, 2019
Issue: Disagreement on Customer Needs
Your goal as a company is to build, market and sell products that satisfy customer needs better than competitors. Although it may sound oversimplified,..
January 29, 2019
Your product strategy is everything. It will define your success or failure as a product team. So what is a product strategy? Does your product..
January 23, 2019
Issue: Miscalculating Your Real Competitors
Creating equity value in your company comes down to one thing - your ability to satisfy customer needs better than competitors in your market. This is..
January 17, 2019
Brainstorming can feel like the wild wild west of product planning. The unpredictability of idea generation sessions can derail..
December 18, 2018
Market sizing is used to determine which markets are worth investing in. If a product wins its market, it still may not be worth building..