Understanding your customers is paramount, yet many companies grapple with generic approaches that fail to pinpoint true growth opportunities. Customer Effort Score (CES) offers a precise, actionable..
Many companies pursue innovation, yet few witness a corresponding surge in their valuation multiples. This discrepancy often arises from innovation that is superficial rather than strategically..
The stark reality of product innovation is that many new products fail. According to research cited by Qualtrics, which references Gartner and McKinsey, only 55% of product launches occur on..
In today's fast-paced technology markets, corporate strategy cannot be a game of chance. For private equity sponsors and portfolio company CEOs, relying on intuition alone is a high-risk proposition..
In today's rapidly shifting technological landscape, the specter of obsolescence looms large, threatening even the most innovative products. Companies that chase fleeting technological trends often..
In today's competitive landscape, a defensible market position is not merely an advantage; it is the cornerstone of sustained growth, superior equity returns, and premium valuation multiples,..
Customer struggle, often viewed as a business challenge, presents a significant, frequently untapped, frontier for strategic growth and equity value creation. For private equity sponsors and..
Learn how we use JTBD to accelerate growth and create equity value faster.
