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Jobs Theory Blog

Jared Ranere

Jared Ranere

Recent Posts

Pitch Like a Startup to Win Budget at Your Big Company

Many people think that only entrepreneurs need to pitch investors and raise money, but the same process is happening every day in big companies. Boards, executives, and stakeholders are trying to..

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7 Steps to Improve Annual Planning with Jobs-to-be-Done

It's the heart of Q4. Product Managers across the land are getting requests for next year's road map as part of a company-wide "annual planning process."

Some of you have talked your way out of an..

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Building High-Growth Products with Jobs-to-be-Done

Jay Haynes, thrv's CEO, gave a talk on Building High-Growth Products with Jobs-to-be-Done at Product Tank SF, the San Francisco Meetup for Mind The Product. Below is the video of the talk.

The goal..

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How Jobs-to-be-Done Completes Your Google Ventures Design Sprint

In 2010, Google Ventures design partner Jake Knapp developed a process that would help product teams go from abstract idea to a testable prototype in five days flat, now known as the Google Ventures..

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Understanding Snapchat’s Disruption Story Using Jobs-to-be-Done

Snapchat launched in September of 2011. Just 2 years later, Facebook attempted to acquire them for $3 billion. A year into their stratospheric growth, mainstream media assumed it was a sexting app...

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JTBD Product Management: An Education Market Example, Part 2

Today, we continue our exploration of how Jobs-to-be-Done helps product managers think differently, drive innovation, and develop new products and features based on the needs of the customer. In our..

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Accelerate Product Growth with a Jobs-to-be-Done Worksheet

This is the introduction to a series about how Jobs-to-be-Done (JTBD) can change your product development mindset. Part 1 explains the first five rows of our Jobs-to-be-Done worksheet using the..

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