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Target: Beating a Fierce Competitor

Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.

When thrv ran a Jobs-to-be-Done Sprint with the Target Registry team, their revenue was declining, they were stuck in a game of feature catch-up with Amazon and losing market share to them. In this Case Study, Matt Bjornson, Director of Product for Target Registry from 2016 to 2020, explains how his team worked with thrv to use Jobs-to-be-Done to reverse their revenue decline, win share from Amazon, and develop features that Amazon tried to copy.


In the video, Matt provides a lot of detail on how JTBD led to different ways of thinking, different processes, and breakthrough ideas. His results seem magical, but his story is very real. Matt can speak for himself:

  • "We were really successful and jobs was such a pivotal aspect. We started thinking completely differently. We turned the top line revenue growth around completely. 12-18 months after we were deep into Jobs we were growing 25+% top line per year. We saw a 20% increase in NPS. The teams were focused; they were aligned.”
Jared Ranere

Posted by Jared Ranere

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