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JTBD Case Studies

    Target: Beating a Fierce Competitor

    Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.

    When thrv ran a Jobs-to-be-Done Sprint with the Target Registry team, their revenue was declining, they were stuck in a game of feature catch-up with Amazon and losing market share to them. In this Case Study, Matt Bjornson, Director of Product for Target Registry from 2016 to 2020, explains how his team worked with thrv to use Jobs-to-be-Done to reverse their revenue decline, win share from Amazon, and develop features that Amazon tried to copy.