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Jobs Theory Blog

How to Beat Apple and Google

We are excited to launch our #JTBD YouTube channel today to help your product team use Jobs-to-be-Done innovation methods. Our first 15 minute video covers all the basics of JTBD and shows how you can use JTBD to beat your competitors. Imagine you are on a product team and your mission is to beat Apple and Google. How would you do it?

In this video, we use Apple and Google Maps as our example competitors because they are two of the most successful competitors in history and they seem impossible to beat. But JTBD methods can reveal weaknesses in even the most successful competitors.

A good way to test if a product management or innovation method will work for your company is to apply it to your competitors. Does it help you reveal competitive weaknesses? Does it help you identify unmet customer needs? Does it help you generate and prioritize the best product ideas for your roadmap?

In this short video, you will learn how to use JTBD to beat even the most feared competitors, like Apple and Google. We will show you how to identify unmet customer needs using your customer's job, how to measure competitor weaknesses, and how to generate product feature ideas that will create more customer value and help you win in your market.

We hope you enjoy this video. We will be posting more videos to help you use JTBD at your company. And we hope you will share and like the video on YouTube.



Jay Haynes

Posted by Jay Haynes


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