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Jobs Theory Blog

Jay Haynes

Recent Posts

Using JTBD in Large, Distributed Environments

Jay Haynes, founder and CEO of thrv, recently sat down and spoke with Phil Terry, founder of Collaborative Gain as part of a product talk. The talk was focused on the jobs-to-be-done (JTBD) framework

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How Would You Beat Retailers?

Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..

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How Would You Beat Comcast?

Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..

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How Would You Beat Trumpism?

In each of our "How Would You Beat?" articles, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss innovation theory and..

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How Would You Beat Home Depot?

Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We'll discuss..

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Do You Know Your Customers' Jobs-to-be-Done?

Today, people are asking about jobs-to-be-done because it's a trendy topic. Specifically, they're asking, "What is the job?" If you're on a product, marketing or sales team at a company,..

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Find the Jobs-to-be-Done Statements that Actually Work

How do you create a good jobs-to-be-done statement? This is critical because you're using language to define what your customers want and what your market is. We know that people hire products to..

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Jobs-to-be-Done Exercises to Uncover Your Customers’ Jobs

According to Jobs Theory, your customers are not buying your products, they are hiring them to get a job done. A job-to-be-done is a goal your customers are trying to achieve independent of any..

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Product Roadmap Framework: The Ultimate Risk-Mitigation Strategy

Today we're going to talk about adopting a product roadmap framework. This is for teams who are trying to create product roadmaps. If you've ever tried to create one, it can be extremely difficult...

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Stop the Boring Marketing Messages with JTBD Targeted Messaging

What is targeted messaging? Why is it important to your product, marketing and sales teams? How do you use jobs-to-be-done to deliver effective targeted messages?

Companies frequently make the..

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