Equity Value Blog

Many companies pursue innovation, yet few witness a corresponding surge in their valuation multiples. This discrepancy often arises from innovation that is superficial rather than strategically..

Table of Contents

• Understanding Product Concept Confirmation: Your First Line of Defense
• The Jobs to be Done (JTBD) Framework: A Paradigm Shift in Understanding Customer Needs
• The JTBD-Driven..

In today's fast-paced technology markets, corporate strategy cannot be a game of chance. For private equity sponsors and portfolio company CEOs, relying on intuition alone is a high-risk proposition..

In today's rapidly shifting technological landscape, the specter of obsolescence looms large, threatening even the most innovative products. Companies that chase fleeting technological trends often..

In today's competitive landscape, a defensible market position is not merely an advantage; it is the cornerstone of sustained growth, accelerated equity value creation, and premium valuation..

Customer struggle, often viewed as a business challenge, presents a significant, frequently untapped, frontier for strategic growth and equity value creation. For private equity sponsors and..

Portfolio company CEOs today face increasing pressure to achieve sustainable growth that can withstand market volatility while building long-term competitive advantages. Traditional approaches of..

At thrv, we transform how portfolio companies build product roadmaps to accelerate growth and create substantial value. We use our proprietary and patented Jobs to be Done (JTBD) method to ensure..

Table of Contents

• Introduction: Why Our JTBD Method Accelerates Portfolio Company Growth
• How We Identify Customer Jobs at Scale
• Our Proprietary Method for Quantifying Customer Jobs
• How We Use AI to..

Table of Contents

1. Introduction: Why JTBD Belongs at the Core of Product Management
2. How We Turn Customer Jobs into Strategic Focus Areas
3. How We Prioritize Product Investments Using Unmet Needs
4. How..