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Jobs Theory Blog

Jared Ranere

Jared Ranere

Recent Posts

3 Tips for Adopting the Product Management Frameworks

Product Management frameworks are exciting to learn and frustrating to implement. As a product manager myself and a framework teacher, I totally understand the appeal. Being a product manager is a..

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How Google Sheets Took Share From Excel Using Competitive Positioning

By definition, most product, marketing and sales people don’t work at market leading companies. In order to build a business, we need to get people to switch from using some other product or get..

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How to Save WeWork


Photo by Hieu Vu Minh on  Unsplash


As recently as three months ago, WeWork was a high-flying startup headed for an IPO with a $47 billion market cap. Since then, they have suspended IPO plans..

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Getting to the Truth - Stop Ignoring What Customers Want



“Every lie we tell incurs a debt to the truth. Sooner or later that debt is paid.”

-- Valery Legasov, chief of the commission investigating the Chernobyl disaster, in HBO’s Chernobyl

Here’s a..

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How to Use JTBD to Improve The Build-Measure-Learn Feedback Loop

You can use Jobs-to-be-Done to learn from your customers and measure a new product idea before building anything.

The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup..

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How to Answer The Question "What's the job-to-be-done?"


Over a year after the publication of Clayton Christensen’s book about Jobs Theory, Competing Against Luck, Jobs-to-be-Done is a much more common topic at companies of all sizes and sectors. As..

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Improve Your NPS with Jobs-to-be-Done

If you're looking for ways to improve your Net Promoter Score, Jobs-to-be-Done can help you determine what to do to transform your detractors to promoters.

Net Promoter Score (NPS) is an..

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Marketing to Customer Needs and What Cicret Can Learn from Salesforce

If you haven't already, take a look at the Cicret Bracelet video. In just over two years, it has over 25 million views on YouTube. It's a water-resistant bracelet that projects your smartphone's..

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How to Identify Your Real Market: A Google Maps Example

In 2011, IBM found that drivers in cities around the world spend an average of 20 minutes finding a parking spot. Such studies highlight the need for more efficient parking.

Entrepreneurs and..

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Does Your Product Development Process Suck? Probably.

Processes and frameworks can get a bad rap. Many companies are proud of having a light-weight or loose process, considering themselves "agile," "fluid," and "intuitive." They may even say their work..

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