User journey is popularly defined as the process and experience that a customer goes through when using your product. Companies that are mapping user journeys using this method have taken a..
Product Management frameworks are exciting to learn and frustrating to implement. As a product manager myself and a framework teacher, I totally understand the appeal. Being a product manager is a..
By definition, most product, marketing and sales people don’t work at market leading companies. In order to build a business, we need to get people to switch from using some other product or get..
As recently as three months ago, WeWork was a high-flying startup headed for an IPO with a $47 billion market cap. Since then, they have suspended IPO plans indefinitely, ..
“Every lie we tell incurs a debt to the truth. Sooner or later that debt is paid.”
-- Valery Legasov, chief of the commission investigating the Chernobyl disaster, in HBO’sChernobyl
Here’s a..
You can use Jobs-to-be-Done to learn from your customers and measure a new product idea before building anything.
The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup..
Over a year after the publication of Clayton Christensen’s book about Jobs Theory, Competing Against Luck, Jobs-to-be-Done is a much more common topic at companies of all sizes and sectors. As..
If you're looking for ways to improve your Net Promoter Score, Jobs-to-be-Done can help you determine what to do to transform your detractors to promoters.
If you haven't already, take a look at the Cicret Bracelet video. In just over two years, it has over 25 million views on YouTube. It's a water-resistant bracelet that projects your smartphone's..
In 2011, IBM found that drivers in cities around the world spend an average of 20 minutes finding a parking spot. Such studies highlight the need for more efficient parking.
Entrepreneurs and..
Learn how we use JTBD to accelerate growth and create equity value faster.
