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Jobs Theory Blog

Breena Fain

Breena Fain

Recent Posts

How to Avoid Endless Idea Generation for Your Next Product Feature

 

 

The Issue: Endless Roadmap Meetings and Too Many Product Ideas

Brainstorming can feel like the wild wild west of product planning. The unpredictability of idea generation sessions can derail..

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How to Choose your Features for an MVP

Coming up with the right set of features for an MVP is a pressure-filled task. If your MVP doesn't succeed, convincing anyone to continue investing in your product (or company) is an uphill battle...

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The 3 Types of Jobs-To-Be-Done Your Customers Have

In Jobs Theory, there are three types of jobs-to-be-done your customer is trying to get done - functional, emotional and consumption. Knowing the difference between these three jobs is critical in..

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Defining a Market and its Two Types of Customers

 

How do you define your market? Is it by the customers you serve? The product you’re building? Or perhaps the category everyone else uses to describe your product?

When it comes to defining a..

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How Kellogg School of Management Used JTBD for Better Customer Insight

 

Graduates attend the Kellogg Class of 2012 Commencement Ceremony at Ryan Field on June 15, 2012. Photos by Justin Runquist

 

What do you do when you’ve spent the lifetime of your business..

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