Through our JTBD Online Course, you’ll learn how to take the jobs-to-be-done framework and implement it within your own team.
Are fierce debates and back-room negotiations prioritizing your roadmap? We'll help align your team around your customer's job-to-be-done so that your roadmap satisfies your customers' needs, not your colleagues.
"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."
Head of Global Growth
"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."
Strategy & Innovation
Kellogg School of Mgmt