customers include:

Increase Customer Satisfaction

NPS scores are not enough. Get clear on why customers are unsatisfied to expose competitor weaknesses.

Accelerate Profit Growth

Identify which unmet needs provide the biggest market opportunity.

Create Equity Value Faster

Align your team around the customer's job-to-be-done and create equity value faster.

Why work with thrv >

What Our Customers Say

"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

Rich Maraschi
Head of Global Growth
eBay Classifieds

"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."