Give your customers
products they really want.

Satisfy unmet customer needs and accelerate your profit growth
with our jobs-to-be-done product management training, services, and software.

thrv delivers the metrics that matter to you

1. Extremely satisfied customers, 2. Leading market share, and 3. Accelerated profit growth.


Product results don't come easily

Because your road map relies on variable inputs: feature requests, ideas from stakeholders, new technologies, usage data, etc. You're trying to hit a moving target.


Focus on your customer's job and get your product right

Imagine if everyone agreed on customer needs. You'd have a stable target. With thrv, you'll quantify which needs are most important, your strategy will be clear, and everyone will be aligned around your customer.

Customer Needs

Born from the brightest minds; proven by top companies

thrv is based on Jobs-to-be-Done (JTBD), a product strategy theory popularized by Harvard Business School Professor Clay Christensen. JTBD says your customers aren't buying your product, they are hiring it to get a job done. The world's leading companies have used JTBD to launch blockbuster products, from medical devices to enterprise applications to consumer products. With thrv, you can too.

The team and tools you need to move quickly

With thrv's experts, your team will quickly learn JTBD's new concepts, definitions and techniques. With thrv's tools, they will execute fast. Reliable customer insights and product results will come your way sooner than you think.