Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.
thrv is the only software that quantifies your customer’s unmet needs. Your product team gets actionable insights to prioritize your product roadmap features. The result is accelerated growth with less risk.
Every great product satisfies unmet needs better than competitors. thrv identifies where your team should focus so your product roadmap delivers unmatched satisfaction to your customers and unparalleled growth to your bottom line.
Product roadmap debates are stressful and political. thrv aligns your team faster and in harmony with your customers. Welcome to the world of extraordinarily effective product teams.
Our JTBD method, training and software help your team build a winning product roadmap fast. Focus your roadmap on your customer's unmet needs and gain agreement with your team faster.
"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."
"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."
"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."
"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."