Build what your customers need next, before your competitors do.
thrv shows you what your customers are struggling to get done, where every competitor falls short, and which opportunity is worth pursuing. Your first analysis takes minutes and is free.
Built and proven with the world's most innovative companies
Product, marketing and sales teams at these companies have used thrv’s method since 2013 to decide what to build and how to sell it.
Sound familiar?
Your team works hard. The market still feels like a guess.
The roadmap is a list of feature requests
Every customer asks for something different, and nothing on the list looks like the next breakthrough.
Competitors ship what you ship
You add a feature, they match it, and deals come down to price.
Your message sounds like everyone else’s
Prospects can’t tell you apart from the alternatives, so sales cycles stretch out.
AI is changing what customers expect
New AI products are appearing in your market, and it is unclear where to place your bet.
These problems share a cause. Teams study products and features. Customers judge a product by how well it helps them get something done: close the books, plan a trip, treat a patient. thrv starts with what your customer is trying to get done, a method called Jobs-to-be-Done, and turns it into analysis your team can act on.
New to Jobs-to-be-Done? Read the basics →What you get with thrv
See your market the way your customers see it
thrv analyzes what your customers are trying to get done and how well each option on the market helps them do it. Product, marketing and sales work from the same answer.
See what customers are trying to get done
A map of each step your customer goes through and what they need at every one, including needs no product serves yet.
Find where competitors fall short
How fast and how accurately each competitor, spreadsheet and workaround meets each need. The gaps show where you can lead.
Know which opportunity to pursue
A growth strategy that names the needs to target, the competitor weaknesses to exploit, and the customers most likely to pay.
Stay current as customers talk
Upload interviews and connect your call recordings. thrv links what customers say to the needs they describe and updates the analysis.
Use it in the AI tools you already have
Bring the analysis into Claude, ChatGPT and other AI assistants to write product ideas, messaging, sales scripts and board reports.
How thrv works
From one question to a strategy in minutes
Your first analysis is covered by $200 in free credits.
Tell us who your customer is
A CFO, a clinic manager, a parent. Name the customer you serve.
thrv studies your market
It maps what your customer is trying to get done, rates your competitors on each need, and drafts a growth strategy.
Your team puts it to work
Open the results in Claude or ChatGPT to write product ideas, messaging and sales scripts based on what customers need.
What executives say about us
thrv was the underlying ammunition that tripled our growth rate.
What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyones mind.
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.
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“Life changing for any product professional or product-minded executive.”
Warren St. John
CEO, Patch
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“JTBD has already been game changing for our strategic decision-making and product management process.”
Barry Kelly
Co-Founder & CEO, Thought Industries
“I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team.”
Jim Contardi
CEO, AutoQuotes
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“thrv was the underlying ammunition that tripled our growth rate.”
Dave Lucey
CEO, Biscom
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“We uncovered actionable growth opportunities the company would have otherwise missed.”
Cici Zheng
Partner, ParkerGale Capital
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“thrv has taken the jobs-to-be-done theory and turned it into an actionable methodology.”
Richard Maraschi
Head of Growth, eBay
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“With thrv, we identified customer needs as metrics which we can measure and act on.”
Elmer Almachar
Senior Director Strategy & Innovation, Kellogg School of Management
“This was the best investment that we’ve made for our team. We were really successful.”
Matt Bjornson
Director of Product Management, Target
Our method and platform are proprietary and patented
Systems and methods for job segmentation and corresponding need identification
See patent
Systems and methods for determining product roadmap investment decisions and risk assessment
See patentPlans
Start free. Upgrade when your team is ready.
You pay for the analysis thrv runs, not for seats.
Free
See the opportunity in your market.
$200 in free credits, one time
thrv
Turn what customers need into new revenue across product, marketing and sales.
Includes $199 in credits each month
thrv+
thrv plus our experts, who interview your customers and work with your team every month.
Pricing set with your team
Tell us who your customer is. We’ll show you
what they still can’t get done.
In minutes you will see your customer’s unmet needs, where your competitors fall short, and a strategy to win your market.