Growth-Powered
Equity Value Creation
We build products and go-to-market strategies that accelerate company growth and create equity value through multiple expansion. We use our proprietary and patented Jobs-to-be-Done (JTBD) innovation method and platform to identify product strategies, build AI-first product roadmaps, and lower customer acquisition costs.
Our Capital Partners
thrv is partnered with Luminate Capital. We serve as Innovation Partners with Luminate. We serve on the boards of the portfolio companies and on the investment advisory committee. We provide our equity value creation platform based on our proprietary Jobs-to-be-Done method to the portfolio companies. Our platform includes our innovation software for product strategy, product roadmapping, and go-to-market that we use to build and market new product innovations to create equity value for the portfolio companies.
Growth Buyouts in the Enterprise Software Market
For CEOs
We work with our portfolio company CEOs and executive teams to build new product innovations that accelerate growth. We use our method, software, process, platform, and team to create the product strategy, build the roadmap, develop the new product, and go to market.
Learn more about how we identify unmet customer needs to target, and how we build product roadmaps to accelerate growth and create equity value.
JTBD Starting Point
Step 1
We identify the target customer’s unmet needs in their JTBD. We size the growth opportunity and identify the optimal target segment using the customer's willingness-to-pay to get their job done.
Key Metrics We Improve
Prioritized Unmet Customer Needs, Increased Size of Target Customer Segment and Growth Opportunity.
Our Process
Starting with the target customer’s JTBD from the thrv Database, we identify the unmet customer needs in our portfolio company's market and size the most attractive customer segment to determine the optimal growth strategy to create equity value faster and with less risk.
Case Study
thrv identifies critical market growth opportunity for Biscom.
CASE STUDY : Biscom
Understanding our customer’s problems with their job-to-be-done in contrast to their problems with our product uncovered actionable growth opportunities the company would have otherwise missed.
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Cici Zheng
Partner
ParkerGale
(Biscom PE Sponsor)
Sales Optimizations
Step 2
We improve our portfolio companies' lead qualification and sales messaging to close more deals faster.
Key Metrics We Improve
Improved Lead Scoring, Increased Close Rate, Reduced Time to Close.
Our Process
thrv analyzes the value a portfolio company's product features deliver against the target customer’s job-to-be-done and the competitors. This analysis enables the sales team to quickly score leads more accurately and focus their sales efforts on leads with a much higher probability of closing a profitable deal.
Case Study
thrv helps Oversight close more deals faster against a larger competitor.
CASE STUDY : Oversight
Once we focused our sales messaging on the job beneficiaries and their job-to-be-done rather than job executors and our technology, we won 4 out of 5 competitive deals against a large enterprise software company.
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Manish Singh
Chief Operating Officer
Oversight
Marketing Optimizations
Step 3
We improve our portfolio companies' marketing messages to generate higher conversion rates and more qualified leads.
Key Metrics We Improve
Increased Marketing Qualified Leads, Increased Conversion Rate, Decreased Cost Per Qualified Lead.
Our Process
Using our analysis of our portfolio company's product against the target customer’s job-to-be-done, we review the existing messaging and identify improvements that will better resonate with the unmet needs of the target customer segment. We write and test new messaging to improve conversion rates across our portfolio company's funnel.
Case Study
thrv helps MSI Data drive a 10x increase in click-through rate on ads.
CASE STUDY : MSI
thrv's insights into our market and their Jobs-to-be-Done framework dramatically improved our marketing performance and gave us clear targets for prioritizing our product roadmap.
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Geoff Surkamer
Chief Executive Officer
MSI
Product Innovations
Step 4
We create product roadmaps and develop product innovations to accelerate our portfolio companies' growth with new features customers are willing to buy.
Key Metrics We Improve
Accelerated Revenue Growth Rate, Improved Product Development ROI.
Our Process
Using the unmet needs of the most attractive customer segment in our portfolio company's market, we generate and prioritize features in the product roadmap to significantly increase the likelihood of revenue growth and decrease the risk of failure. We generate, develop, and launch new product innovations that increase the likelihood of accelerating our portfolio company's growth rate and increasing its equity value multiple.
Case Study
thrv helps AutoQuotes generate 30% of new bookings from new product features.
CASE STUDY : AutoQuotes
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
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Jim Contardi
Chief Executive Officer
AutoQuotes
Equity Value Creation
Step 5
We align our portfolio companies' product, marketing and sales teams with the customer's unmet needs to create superior equity returns faster and with less risk.
Key Metrics We Improve
Accelerated Long-Term Growth Rate, Increased Market Share, Increased Exit Multiples, Superior Equity Returns
Our Process
We execute our JTBD method with our software, process, and platform. We work with our portfolio companies to design new innovation processes using new technologies that get the companies on track for growth-powered equity value creation.
Case Study
thrv helps Target beats Amazon, accelerates revenue growth and increases NPS 20%
CASE STUDY : Target
Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.
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Matt Bjornson
Director of Product
Target
Learn How We Create Equity Value
Our Executive White Paper details how we use our JTBD method to create equity value for our portfolio companies through product innovation and accelerated growth. In just 15 pages, it explains what our JTBD is, how we use it, and why it creates equity value through growth. You will learn the details of how we use our JTBD method to accelerate our portfolio companies' growth, increase valuation multiples, and generate superior equity returns faster and with less risk.
