What is JTBD
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Give your customers
products they really want

Satisfy unmet customer needs and accelerate profit growth
with our Jobs-to-be-Done product management training,
services, and software.

Provide clarity and align your teams with
a high-growth product roadmap

Are fierce debates and back-room negotiations prioritizing your roadmap? We'll help align your team around your customer's job-to-be-done so that your roadmap satisfies your customers' needs, not your colleagues.

Increase Customer Satisfaction

NPS scores are not enough. Get clear on why customers are unsatisfied to expose competitor weaknesses.

Accelerate Profit Growth

Identify which unmet needs provide the biggest market opportunity.

Create Equity Value Faster

Align your team around the customer's job-to-be-done and create equity value faster.

Why work with thrv >

WHAT OUR CUSTOMERS SAY

"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

- Rich Maraschi, Head of Global Growth, eBay