Give your favorite AI the context of your customer’s job-to-be-done to align your product, marketing, and sales teams with your customers' unmet needs.
Why
Target your customer’s job to create the breakthroughs you need.
In an age of disruption, incremental progress can cause you to miss opportunities and fall behind competitors. thrvMCP puts your customer’s Job-to-be-Done where you work, so your product, marketing, and sales teams focus on the customer needs your competitors miss.
How it works
One connection. Five capabilities.
thrvMCP connects your LLMs to your customers' full job-to-be-done: the job steps, customer needs, emotional needs, root causes, and the metrics customers use to judge success, including needs no product serves yet.
thrvMCP continuously analyzes the speed and accuracy of your competitors to identify weaknesses your team can exploit.
thrvMCP generates a high-growth strategy hypothesis based on the unmet needs in your customers' job-to-be-done, your competitors' weaknesses, and the customer segment that will pay the most to get their job done better.
thrvMCP automatically analyzes your customer interviews and sales calls against the job-to-be-done to generate actionable improvements to your roadmap and your go-to-market tactics.
thrvMCP connects your customers' job data to Claude, ChatGPT, and other LLMs via MCP with jobs-to-be-done skill files your team uses to produce product ideas, messaging, sales scripts, and reports on your equity value creation progress.
01 · Your Customers' Job Map
Your customers’ job is your market opportunity. Your product is not.
A product category reflects the features products have today. Your customer’s job includes every need, including needs no product serves yet. thrvMCP gives your LLM the full job map: job steps, customer needs, emotional needs, and the root causes that you need to solve to create value for your customers.
Plan
Execute
Assess
Revise
Conclude
02 · Competitor analysis
Find the needs your competitors don’t serve.
thrvMCP rates how fast and how accurately competitor solutions satisfy every need in the job, including manual processes your customers have to use to get their job done. Connected to your LLM, thrvMCP shows where you lead, where you trail, and which needs no solution satisfies in your market today.
| Customer need | Competitor A | Competitor B | Workarounds |
|---|---|---|---|
| Need 3 | SA |
SA |
SA |
| Need 4 | SA |
SA |
SA |
| Need 5 | No solution | SA |
No solution |
| Need 2 | No solution | No solution | SA |
Top rows: competitors at parity, where catch-up happens. Highlighted rows: needs no one serves well, where you can lead.
03 · Strategy
Identify and size your optimal product strategy.
thrvMCP creates a high-growth strategy hypothesis from the job analysis: the unmet needs, the competitor weaknesses, and the segment that struggles most with the job. And it identifies the customers who will pay the most to get their job done better. The jobs-to-be-done strategy becomes the north star for your product, marketing, and sales teams.
Segment A: customers who struggle most with Needs 2 and 5
04 · Evidence
Validated and continuously improved with customer evidence
thrvMCP automatically connects to your applications to analyze your customer interviews and sales calls. It maps each customer statement to the relevant job steps and needs, and uses the evidence to identify your customer's struggles and improve your go-to-market tactics. As you generate new evidence, the strategy updates to reflect what customers say now, and each finding links back to the conversations that support it.
- Job map
Added Need 5 to the Assess step
9 calls - Competitor analysis
Competitor B accuracy on Need 5 rated lower
6 calls - Strategy
Segment A hypothesis supported
14 interviews
“We don’t find out it went wrong until it’s too late to fix.”Customer, sales call
05 · MCP and skills
Jobs-to-be-Done inside the AI tools your team already uses.
With thrvMCP, your job data is available in Claude, ChatGPT, and other LLMs. During implementation, we install skill files built on decades of Jobs-to-be-Done practice in high-growth innovation. Your team uses the skills and the MCP connection to produce:
- Product ideas tied to unmet needs
- Positioning, marketing messages, and content
- Sales scripts and battlecards
- Strategy, roadmap, and competitive reports for stakeholders
Your team sends the output where your work happens: to your roadmap, your coding agents, your marketing campaigns, and your sales script. You keep your stack. thrvMCP supplies the target.
- Need 5 (no solution from Competitor A or workarounds)
- Need 2 (workarounds only)
- A feature that gets Need 5 done faster and more accurately than Competitor B
Plans
thrvMCP and thrvMCP+
thrvMCP
The job analysis and skills your team runs.
- Job map for your customer’s job
- Competitor speed and accuracy on every need
- Strategy, interview uploads, and sales call integrations
- MCP connection for Claude, ChatGPT, and other LLMs
- Jobs-to-be-Done skill files installed in your LLM
thrvMCP+
thrvMCP plus thrv’s Jobs-to-be-Done experts, every month.
- Everything in thrvMCP
- Up to 12 customer interviews per month, loaded into thrvMCP
- Ongoing validation of your competitor analysis
- Continuous refinement of your Jobs-to-be-Done skills
- One JTBD training or work session per month
See the market opportunity in your customer’s job.
Meet with our JTBD + AI experts. Tell us about your customer, and we’ll show you the market opportunity thrv finds: the unmet needs, the competitor weaknesses, and the segment to target first.