Empower your favorite AI with your customer’s job.
thrvMCP delivers the context of your customer’s Job-to-be-Done to Claude, ChatGPT and other LLMs to align your product, marketing, and sales with unmet customer needs.
thrvMCP gives your LLM every step of the customer’s job and the needs competitors miss.
- Plan2 unmet needs
- Execute1 unmet need
- Assess3 unmet needs
- Revise1 unmet need
- ConcludeAll needs met
Why thrvMCP
Target your customer’s job to create the breakthroughs you need
In an age of disruption, incremental progress can cause you to miss opportunities and fall behind competitors. thrvMCP puts your customer’s Job-to-be-Done where you work, so product, marketing, and sales focus on the needs competitors miss.
What’s inside
One connection. Five capabilities.
The full job: job steps, customer needs, emotional needs, root causes, and the metrics customers use to judge success, including needs no product serves yet.
How fast and how accurately every solution satisfies each need, from competing products to spreadsheets and workarounds.
A high-growth strategy hypothesis in minutes: the unmet needs, the competitor weaknesses, and the segment that will pay to get the job done better.
Customer interviews and sales calls that validate and refine the job map and competitor analysis, so the strategy reflects what customers say now.
Your job data in Claude, ChatGPT, and other LLMs, with Jobs-to-be-Done skill files your team uses to produce product ideas, messaging, sales scripts, and reports.
01 · Job map in minutes
Your category is defined by today’s products. The job isn’t.
A product category reflects the features products have today. The customer’s job includes every need, including needs no product serves yet. thrvMCP gives your LLM the full job map: job steps, customer needs, emotional needs, the root causes that send the job off track, and the metrics customers use to judge success.
Plan
Execute
Assess
Revise
Conclude
02 · Competitor analysis
Find the needs your competitors don’t serve
thrvMCP rates how fast and how accurately existing solutions satisfy every need in the job, including competing products, spreadsheets, consultants, and workarounds. Your LLM can show where you lead, where you trail, and which needs no solution satisfies fast and accurately.
| Customer need | Competitor A | Competitor B | Workarounds |
|---|---|---|---|
| Need 3 | SA |
SA |
SA |
| Need 4 | SA |
SA |
SA |
| Need 5 | No solution | SA |
No solution |
| Need 2 | No solution | No solution | SA |
Top rows: competitors at parity, where catch-up happens. Highlighted rows: needs no one serves well, where you can lead.
03 · Strategy
Identify a market opportunity in minutes
thrvMCP creates a high-growth strategy hypothesis from the job analysis: the unmet needs, the competitor weaknesses, and the segment that struggles most with the job and will pay to get it done better. The Jobs-to-be-Done strategy becomes the north star for your product, marketing, and sales teams.
Segment A: customers who struggle most with Needs 2 and 5
04 · Evidence
Validate and refine the analysis with customer evidence
Upload customer interviews and connect thrvMCP to your call recording platform. thrvMCP analyzes what customers say, maps each statement to the job step and need it concerns, and uses the evidence to validate and refine the job map and competitor analysis. As new conversations arrive, the strategy updates to reflect what customers say now, and each finding links back to the conversations that support it.
- Job map
Added Need 5 to the Assess step
9 calls - Competitor analysis
Competitor B accuracy on Need 5 rated lower
6 calls - Strategy
Segment A hypothesis supported
14 interviews
“We don’t find out it went wrong until it’s too late to fix.”Customer, sales call
05 · MCP and skills
Jobs-to-be-Done inside the AI tools your team already uses
With thrvMCP, your job data is available in Claude, ChatGPT, and other LLMs. Through the MCP connection you'll access skills built on decades of Jobs-to-be-Done practice in high-growth innovation. Your team uses them to produce:
- Product ideas tied to unmet needs
- Positioning, marketing messages, and content
- Sales scripts and battlecards
- Strategy, roadmap, and competitive reports for stakeholders
Your team sends the output where the work happens: the roadmap, your coding agents, campaigns, and the sales floor. You keep your stack. thrvMCP supplies the target.
- Need 5 (no solution from Competitor A or workarounds)
- Need 2 (workarounds only)
- A feature that gets Need 5 done faster and more accurately than Competitor B
Jobs-to-be-Done skills
What You Can Do with thrvMCP
Strategy & Insight
- Your Customer’s JobFind the job-to-be-done from calls and interviews
- Competitor WeaknessesAssess the speed and accuracy of competitor solutions against needs in the job
- Evidence ReviewKeep the job map current as evidence arrives
- Monitor CompetitorsTrack competitor moves against unmet needs
- Stakeholder ReportReport progress against customer needs
Product
- Product Feature IdeaUse JTBD needs to generate ideas that lead your market
- Evaluate Product IdeasFigure out if product ideas will deliver customer value
- Feature Request PruningCut requests that serve no customer need
- Customer Value of CodeAssess the needs served by developer commits
- Release NotesAnnounce releases by the needs they serve
- Roadmap Presentation DeckDemonstrate the customer value of roadmap initiatives
Marketing
- Positioning & Main MessageDifferentiate on the needs rivals leave unmet
- Marketing ContentPost job insights, not feature lists
- Blog Post AnnouncementFrame launches around the job customers are doing
- Messaging vs. CapabilitiesCheck every claim against what the product delivers
- Marketing BriefBrief teams on the needs the roadmap will serve
Sales
- Sales ScriptAsk discovery questions that surface unmet needs
- Competitor BattlecardShow where competitors fall short on needs
- Sell to a New PersonaReframe your product for a new job executor
- Won/Lost AnalysisFind the needs behind wins and losses
- Pipeline NeedsChoose which needs to target and build to win
Plans
thrvMCP and thrvMCP+
thrvMCP
The job analysis and skills your team runs.
- Job map for your customer’s job
- Competitor speed and accuracy on every need
- Strategy, interview uploads, and sales call integrations
- MCP connection for Claude, ChatGPT, and other LLMs
- Jobs-to-be-Done skills accessible from your LLM
thrvMCP+
thrvMCP plus thrv’s Jobs-to-be-Done experts, every month.
- Everything in thrvMCP
- Up to 12 customer interviews per month, loaded into thrvMCP
- Ongoing validation of your competitor analysis
- Continuous refinement of your Jobs-to-be-Done skills
- One JTBD training or work session per month
See the market opportunity in your customer’s job.
Take a free trial and will see a full Jobs-to-be-Done analysis of your market generated by thrvAI. You will see your customer's unmet needs, your competitors' weaknesses, and an agentic product strategy to win in your market.