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Pricing

Develop a high-growth roadmap with JTBD

Software

$29/user/month

Free 30-day trial

 

Try THRV for Free

JTBD Resources

  • eBook: How to Use JTBD
  • JTBD Cheat Sheet
  • JTBD Online Course
  • JTBD Certification

JTBD Software

  • Product Strategy Optimization
  • Growth Probability Assessment
  • Product Roadmap Planning
  • Team Agreement
  • Customer Value Analysis
  • Product Idea Analysis
  • Feature Prioritization
  • Job Steps
  • Customer Needs
  • Unmet Need Prioritization
  • Quantitative Survey
  • Screener & Profiling
  • Customer Effort Scores
  • Willingness To Pay
  • Customer Costs
  • Segmentation Analysis
  • Market Sizing
  • Segment Sizing
  • Centralized Research

JTBD Online Course

  • Basic Course: Lessons 1-7
  • Advanced Course: Lessons 8-16
  • Review Questions
  • JTBD Exercises

Starter Kit

$3,480

Software + 1 JTBD

 

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Everything in Software Plus:

  • 10 Annual Software Subscriptions
  • 1 JTBD from thrv Database
  • 12 or more Steps in the JTBD
  • 30+ Customer Needs in the JTBD
  • Research Notes with Citations
  • Delivered in the thrv Software

Services

a la Carte

Training & Research

 

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Training

  • JTBD Foundations & Software Training
  • Qualitative Research Training
  • Quantitative Research Training
  • Product Strategy Training
  • Product Roadmap Training
  • Go-to-Market Messaging Training

Research

  • Qualitative Research
  • Quantitative Research
  • Product Strategy Analysis
  • Product Roadmap Analysis
  • Design Sprint & Prototype Test
  • Go-to-Market Messaging
  • Sales Lead Scoring

JTBD Consulting

  • Hourly rate
  • Process Improvement
  • 1:1 Exec Coaching
  • Team Coaching
  • Meeting Attendance
  • Work Review