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Build an insanely great product roadmap with JTBD

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JTBD Resources

  • eBook: How to Use JTBD
  • JTBD Cheat Sheet
  • JTBD How To Guides
  • JTBD Online Course
  • JTBD Certification

JTBD Software

  • Product Roadmap Planning
  • Team Agreement
  • Feature Thesis
  • Job Steps
  • Customer Needs
  • Customer Effort Scores
  • Segmentation Analysis

JTBD Online Course

  • Basic Course: Lessons 1-7
  • Advanced Course: Lessons 8-16
  • Review Questions
  • JTBD Exercises

Advanced

$99

per month, per user

(cancel anytime)

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JTBD Resources

  • eBook: How to Use JTBD
  • JTBD Cheat Sheet
  • JTBD How To Guides
  • JTBD Online Course
  • JTBD Certification

JTBD Software

  • Product Roadmap Planning
  • Team Agreement
  • Feature Thesis
  • Job Steps
  • Customer Needs
  • Customer Effort Scores
  • Segmentation Analysis

JTBD Online Course

  • Basic Course: Lessons 1-7
  • Advanced Course: Lessons 8-16
  • Review Questions
  • JTBD Exercises

JTBD Workshop

$8,900

get started with JTBD fast

(unlimited participants)

Buy JTBD Workshop

JTBD Content

  • 12 Steps in Your Customer's JTBD
  • 30 Customer Needs
  • Roadmap Feature Analysis
  • JTBD Feature Thesis Creation
  • Competitive Analysis

JTBD Professional Services

  • 3 Hour JTBD Workshop
  • Unlimited Participants
  • 1 Hour Monthly JTBD Consulting
  • Monthly consulting for one year