thrv Capabilities
Empower your favorite AI with your customer’s job.
thrv puts your customer’s Job-to-be-Done directly into Claude, ChatGPT and other LLMs. It aligns your product, marketing, and sales team with unmet customer needs to win in your market.
thrv gives your LLM every step of the customer’s job and the needs competitors miss.
- Plan2 unmet needs
- Execute1 unmet need
- Assess3 unmet needs
- Revise1 unmet need
- ConcludeAll needs met
Why thrv
Target your customer’s job to create the breakthroughs you need
In an age of disruption, incremental progress can cause you to miss opportunities and quickly fall behind your competitors. thrv puts your customer’s Job-to-be-Done where you work, so your product, marketing, and sales teams can focus on the customer needs your competitors miss.
What’s inside
One connection. Five capabilities.
Your customer's job is complex. But thrv knows your customer's entire job: the job steps, customer needs, emotional needs, root causes, constraints and the metrics customers use to judge success, including the unmet customer needs that no product serves yet.
thrv analyzes how fast and how accurately every competitor solution satisfies each customer need, from competing products to spreadsheets and manual workarounds. This is critical to your success because it identifies actionable competitor weaknesses you can exploit to win in your market.
thrv creates a high-growth strategy thesis for you in minutes. It includes your customers' unmet needs, your competitors' weaknesses, and the customer segment that will pay to get the job done better.
thrv analyzes your customer interviews and sales calls to validate and refine the job map and competitor analysis, so your product strategy and your go-to-market tactics reflect what customers are struggling with now.
thrv enables your teams to use your customer's job data in Claude, ChatGPT, and other LLMs, with Jobs-to-be-Done skill files your team uses to produce product ideas, messaging, sales scripts, and reports for your colleagues, your board, and your stakeholders.
01 · Job map in minutes
Your customer’s job-to-be-done is your North Star for growth.
thrv gives your LLM a North Star for growth: your customer's job-to-be-done with its full job map: the job steps, customer needs, emotional needs, the root causes that send the job off track, and the metrics your customers use to judge their success.
Plan
Execute
Assess
Revise
Conclude
02 · Competitor analysis
Find the needs your competitors don’t serve
thrv rates how fast and how accurately existing solutions satisfy every need in the job, including competing products, spreadsheets, consultants, and workarounds. Your LLM can show where you lead, where you trail, and which needs no solution satisfies fast and accurately.
| Customer need | Competitor A | Competitor B | Workarounds |
|---|---|---|---|
| Need 3 | SA |
SA |
SA |
| Need 4 | SA |
SA |
SA |
| Need 5 | No solution | SA |
No solution |
| Need 2 | No solution | No solution | SA |
Top rows: competitors at parity, where catch-up happens. Highlighted rows: needs no one serves well, where you can lead.
03 · Strategy
Identify a market opportunity in minutes
thrv creates a high-growth strategy hypothesis from the job analysis: the unmet needs, the competitor weaknesses, and the segment that struggles most with the job and will pay to get it done better. The Jobs-to-be-Done strategy becomes the north star for your product, marketing, and sales teams.
Segment A: customers who struggle most with Needs 2 and 5
04 · Evidence
Validate and refine the analysis with customer evidence
Upload customer interviews and connect thrv to your call recording platform. thrv analyzes what customers say, maps each statement to the job step and need it concerns, and uses the evidence to validate and refine the job map and competitor analysis. As new conversations arrive, the strategy updates to reflect what customers say now, and each finding links back to the conversations that support it.
- Job map
Added Need 5 to the Assess step
9 calls - Competitor analysis
Competitor B accuracy on Need 5 rated lower
6 calls - Strategy
Segment A hypothesis supported
14 interviews
“We don’t find out it went wrong until it’s too late to fix.”Customer, sales call
05 · In your LLM
Jobs-to-be-Done inside the AI tools your team already uses
With thrv, your job data is available in Claude, ChatGPT, and other LLMs. Through the MCP connection you'll access skills built on decades of Jobs-to-be-Done practice in high-growth innovation. Your team uses them to produce:
- Product ideas tied to unmet needs
- Positioning, marketing messages, and content
- Sales scripts and battlecards
- Strategy, roadmap, and competitive reports for stakeholders
Your team sends the output where the work happens: the roadmap, your coding agents, campaigns, and the sales floor. You keep your stack. thrv supplies the target.
- Need 5 (no solution from Competitor A or workarounds)
- Need 2 (workarounds only)
- A feature that gets Need 5 done faster and more accurately than Competitor B
Jobs-to-be-Done skills
What You Can Do with thrv
Strategy & Insight
- Your Customer’s JobFind the job-to-be-done from calls and interviews
- Competitor WeaknessesAssess the speed and accuracy of competitor solutions against needs in the job
- Evidence ReviewKeep the job map current as evidence arrives
- Monitor CompetitorsTrack competitor moves against unmet needs
- Stakeholder ReportReport progress against customer needs
Product
- Product Feature IdeaUse JTBD needs to generate ideas that lead your market
- Evaluate Product IdeasFigure out if product ideas will deliver customer value
- Feature Request PruningCut requests that serve no customer need
- Customer Value of CodeAssess the needs served by developer commits
- Release NotesAnnounce releases by the needs they serve
- Roadmap Presentation DeckDemonstrate the customer value of roadmap initiatives
Marketing
- Positioning & Main MessageDifferentiate on the needs rivals leave unmet
- Marketing ContentPost job insights, not feature lists
- Blog Post AnnouncementFrame launches around the job customers are doing
- Messaging vs. CapabilitiesCheck every claim against what the product delivers
- Marketing BriefBrief teams on the needs the roadmap will serve
Sales
- Sales ScriptAsk discovery questions that surface unmet needs
- Competitor BattlecardShow where competitors fall short on needs
- Sell to a New PersonaReframe your product for a new job executor
- Won/Lost AnalysisFind the needs behind wins and losses
- Pipeline NeedsChoose which needs to target and build to win
Plans
thrv and thrv+
thrv
The job analysis and skills your team runs.
- Job map for your customer’s job
- Competitor speed and accuracy on every need
- Strategy, interview uploads, and sales call integrations
- MCP connection for Claude, ChatGPT, and other LLMs
- Jobs-to-be-Done skills accessible from your LLM
thrv+
thrv plus thrv’s Jobs-to-be-Done experts, every month.
- Everything in thrv
- Up to 12 customer interviews per month, loaded into thrv
- Ongoing validation of your competitor analysis
- Continuous refinement of your Jobs-to-be-Done skills
- One JTBD training or work session per month
See your growth in your customer’s job.
Take a free trial and you will see a full Jobs-to-be-Done analysis of your market generated by thrv. You will see your customer's unmet needs, your competitors' weaknesses, and an agentic product strategy to win in your market.