How We Partner
Re-accelerate growth. Seize the AI opportunity.
We work with the executive teams of PE-backed companies, late-stage venture-backed companies with stalled growth, and large corporates with under-performing products to identify a winning market opportunity, build the AI-native product to seize it, and transform the R&D team to operate at the speed of AI.
Built and proven with the world's most innovative companies
If your company is stuck on the wrong side of the AI transition, you don't need another consultant.
You need a partner who can drive your team to identify the right market opportunity, build the AI-native product to seize it, and foster a continuously improving operation.
The companies we work with share three characteristics: a growth rate below what their valuation requires, a product that pre-dates the agentic era, and a board that knows the gap is widening every quarter.
SaaS revenue is plateauing while customers ask "what's your AI story?"
Subscription growth is slowing because the job is changing. Customers no longer want software they have to operate — they want results.
The roadmap is full, but the growth rate isn't moving.
Teams are shipping. The board is asking why bookings haven't followed. The roadmap is solving the wrong job.
AI-native entrants are reframing the category in months, not years.
Companies built on legacy SaaS economics are getting disrupted by entrants who price on outcomes — not seats.
Three partnership models. One growth-powered outcome.
thrvAI plus our JTBD experts drive growth with your team. Partnerships start with the Market Analysis because every meaningful growth decision downstream depends on knowing which market opportunity is large enough to move the valuation multiple.
Model 01
JTBD Market Analysis
With your team, we define the customer's job, identify the underserved segment, size the opportunity, prioritize unmet needs, map competitor strengths and weaknesses, and recommend the optimal revenue model — so your next investment targets a market large enough to accelerate growth. We use thrvAI to create the growth thesis and primary research to validate it.
Explore the analysis
Model 02
JTBD + AI Team Transformation
We train your team and transform your R&D organization to operate at AI speed. Teams become job-organized, customer-context-first, AI-originating, outcome-measured, and free of validation theater. Your team develops these capabilities while building high-growth product improvements.
Explore the transformation
Model 03
Build the Agentic Product
With your team and thrvAI, we build an AI-native product to seize the market opportunity. Your team puts their JTBD and AI training to work. thrv AI and coding agents enable us to ship to customers fast and iterate against real usage data.
Explore the build
Model 01
JTBD Market Analysis: find the opportunity worth building for.
Before you commit a single R&D dollar to a new agentic product, the executive team and board need to agree on the answer to one question: which market opportunity is large enough to accelerate our growth rate? Our analysis is built to ensure you see the biggest opportunities in your market and avoid building an iPod in the age of the iPhone.
We embed with the team to build the growth thesis, conduct 10–30 customer interviews, survey 50–250 job beneficiaries, run the data through thrv AI, and deliver a strategy the stakeholders can underwrite. The output isn't a slide deck — it's a decision-ready growth thesis with the math behind it.
What you get
- The customer's Job-to-be-Done — job map, job steps, and 60–100 customer needs, validated with customer evidence
- An underserved customer segment quantified by willingness-to-pay (not by current product price)
- Prioritized unmet needs and underserved job steps, ranked by customer effort
- Competitor speed-and-accuracy analysis — where the top competitors are weak and where you can win
- Optimal product strategy, including the revenue model that aligns price with the value the customer actually receives
- Required MQLs, close rate, and segment market share to hit the target growth rate
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Model 02
JTBD + AI Team Transformation: prepare your team to win the AI opportunity.
AI tools and best practices are changing at an unprecedented rate. To win against new entrants, your teams need a stable target. The customer's Job-to-be-Done is that target.
We redesign how your R&D organization operates so it can sustain AI-native, customer-centric product development long after we leave. We work side-by-side with a pilot team, then train your trainers to scale it across the company or portfolio.
The five observable characteristics of a transformed team
- Job-organized, not feature-organized — every team can articulate the customer job they own
- Customer-first context — every dev cycle starts from job map, unmet needs, and segment data
- AI origination — agents author the work, humans review and steer
- Outcome metrics over output metrics — economic value created for customers, not story points
- Just-enough validation — never spend 6 weeks researching something you can build and test in an hour
Model 03
Build the Agentic Product — and get it in customers' hands fast.
Once the market opportunity is defined and your team is equipped, the next step is execution. With your team, we build a new AI-native product or product improvements to satisfy unmet customer needs better than competitors, using thrv AI and the JTBDos, a proprietary agent stack.
We embed with your engineering team, bringing thrv AI and our agent workflows alongside your domain expertise. Your engineers gain the capability to ship AI-native product as a byproduct of building the first one.
How it works
- Roadmap generated by thrv AI from the validated JTBD — every feature tied to a measurable customer need
- Agentic workflows that continuously gather customer feedback (usage data, in-product chats, sales calls, interviews) and feed it back into the build loop
- UI, UX, and code authored primarily by AI agents; thrv engineers and your team review, steer, and approve
- Outcome-based revenue model designed in from day one — pricing aligned to the result the customer is hiring the product to deliver
- Rapid iteration with real users so product-market-fit evidence shows up while the team is still small and the roadmap can still pivot
- Marketing messages and sales scripts written by thrv AI from the customer's struggles — not from the feature list
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Every engagement is sized to a specific equity value creation goal.
Accelerating revenue growth lifts the valuation multiple, and the gap between a flat growth rate and an accelerated one is typically measured in hundreds of millions — sometimes billions — of equity value.
We build that math with you at the start of the engagement. Then we work backward from it to size the segment, the roadmap, and the pace.
13 yrs
Refining the JTBD method for equity value creation since 2013
60+
Companies have run our JTBD process — from Fortune 500 to PE portfolio
3X
See our case study about how we tripled the growth rate of a PE Portfolio company
3 paths
Market Analysis · Team Transformation · Agentic Build
What executives say about working with us
thrv has taken the JTBD theory and turned it into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick.
Richard Maraschi
VP Data Products, WarnerMedia
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
Jim Contardi
CEO, AutoQuotes
What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company.
Barry Kelly
CEO, Thought Industries
Show us your growth gap. We'll show you the opportunity to close it.
Schedule a working session with our leadership team. By the time you leave the conversation, we'll have walked you through unmet customer needs in one of your core markets — using thrv AI, live.