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JTBD Case Studies

    Thought Industries: Align Your Product Team with Your Customers

    What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyone’s mind.


    Thought Industries is a SaaS learning management platform that helps B2B companies educate their customers and generate revenue from training at scale. They work closely with their customers, which led to an enormous amount of feedback and feature requests. Prioritizing their product roadmap based on the squeakiest wheels in their customer base was no longer enough to achieve their goals. 

    As CEO Barry Kelly says, "We needed some research and science behind what we decided to build."

    AutoQuotes: Accelerating Revenue Growth

    2020 was extremely challenging in our market and yet we were able to grow our business. New products contributed to 30% of our new bookings.


    Over the course of 2020, AutoQuotes implemented Jobs-to-be-Done with thrv. The training and research led to a new product roadmapping decision-making process that aligned the operating team, the board, and the employees with their customers' problems and generated revenue growth from new products.