Growth powered equity value creation
The only AI-powered Jobs-To-Be-Done platform for equity value creation
through product innovation
Built and proven with the world's most innovative companies
We have been refining and perfecting our equity value creation
methods and techniques since 2013












Intelligence is at our core
Our fifth-generation innovation platform is built with proprietary intelligence to accelerate product innovation, sales, and marketing. Our mission is to create equity value faster and with less risk.


A modern, serverless tech stack built for AI speed
We build new intelligence applications with our portfolio companies on our JTBD OS, a modern, serverless tech stack that enables us to innovate at AI speed.
We have over a decade of success
CASE STUDY

“Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.”
Matt Bjornson
CASE STUDY
Target
CASE STUDY

“What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyone’s mind.”
Brian Kelly
CASE STUDY
Thought Industries
CASE STUDY

“How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.”
Jim Contardi
CASE STUDY
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Our method and platform are proprietary and patented

Systems and methods for job segmentation and corresponding need identification
See patent
Systems and methods for determining product roadmap investment decisions and risk assessment
See patentProven capital partners
For our B2B deals, we are partnered with Luminate Capital, a leader in control software buyouts.
