April 26, 2018
How Kellogg School of Management Used JTBD for Better Customer Insight
What do you do when you’ve spent the lifetime of your business focusing..
April 26, 2018
What do you do when you’ve spent the lifetime of your business focusing..
March 2, 2018
You can use Jobs-to-be-Done to learn from your customers and measure a new product idea before building anything.
The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup..
February 6, 2018
Over a year after the publication of Clayton Christensen’s book about Jobs Theory, Competing Against Luck, Jobs-to-be-Done is a much more common topic at companies of all sizes and sectors. As..
July 18, 2017
If you're looking for ways to improve your Net Promoter Score, Jobs-to-be-Done can help you determine what to do to transform your detractors to promoters.
April 11, 2017
If you haven't already, take a look at the Cicret Bracelet video. In just over two years, it has over 25 million views on YouTube. It's a water-resistant bracelet that projects your smartphone's..
March 29, 2017
In 2011, IBM found that drivers in cities around the world spend an average of 20 minutes finding a parking spot. Such studies highlight the need for more efficient parking.
Entrepreneurs and..
March 21, 2017
Processes and frameworks can get a bad rap. Many companies are proud of having a light-weight or loose process, considering themselves "agile," "fluid," and "intuitive." They may even say their work..
March 13, 2017
thrv, LLC (thrv.com), the first and only jobs-to-be-done product management software, today announced that Melissa Burghardt has joined the company as a Growth Partner. For thrv's customers, Melissa..
February 28, 2017
Many people think that only entrepreneurs need to pitch investors and raise money, but the same process is happening every day in big companies. Boards, executives, and stakeholders are trying to..
January 12, 2017
The latest version Apple's MacBook Pro hit the markets in late 2016, advertised as faster and more powerful than ever. One of its main selling points--the TouchBar--is said to make the device more..