How to Identify Your Real Market: A Google Maps Example
With Google now making moves to address problems with parking, what can car-parking apps like SpotHero and Luxe do to stay successful?
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With Google now making moves to address problems with parking, what can car-parking apps like SpotHero and Luxe do to stay successful?
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Here are 8 signs your company is on the verge of a downward spiral and how you can combine effective product development with Jobs-to-be-Done to save you.
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thrv announced that Melissa Burghardt has joined them as a Growth Partner. She brings 20 years of experience driving strategy at YP, OpenX, and Yahoo!
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We've combined Sequoia Capital's Writing a Business Plan and the Jobs-to-be-Done product development method to guide you through pitching a product idea.
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With Apple's profits falling for the first time in 15 years in 2016, it's worth examining how the company elevated to greatness.
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Your customer's JTBD and needs within the job don't change. Use them as the basis for annual planning to improve the stability of your product roadmap.
READ MOREDefining your market using a product is a bad idea. Products and technologies change rapidly, but the job customers hire products to do never change.
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Part 1 of this blog series is about defining the right question that will drive your product development. This part is about answering that question.
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The central idea behind Clayton Christensen's Jobs Theory is that your customers are not buying your products, they are hiring them to get a job done.
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In 2010, Google Ventures design partner Jake Knapp developed a process that helps product teams go from abstract idea to testable prototype in 5 days flat.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
