January 24, 2023
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When it comes to product development, one question that often comes up is whether or not to copy a feature from a competitor. The traditional approach to competitive analysis has been to compare the..
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September 23, 2022
Product Positioning Strategy: How to answer the 3 key positioning questions
Developing a clear product positioning strategy is key to establishing and conveying a unique value proposition to your customers. Strong positioning makes it easier for your customer to see why they..
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September 2, 2022
How would you beat AI & Machine Learning using Jobs-To-Be-Done?
Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in artificial intelligence (AI) and machine learning (ML). Across the world, significant capital is being..
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September 1, 2022
How would you beat your roadmapping culture using Jobs-to-be-Done? ft. David Subar
For this episode of the How Would You Beat podcast, we brought on board a guest speaker: David Subar, CEO of Interna, a firm that helps technology companies make better products faster. David has..
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September 1, 2022
How would you beat Steve Jobs with Jobs-To-Be-Done?
In this latest episode of the How Would You Beat podcast, we looked at how you can beat Steve Jobs or how you and your product team can emulate his approach to product development.
Do you decide..
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August 31, 2022
How would you beat Netflix using Jobs-To-Be-Done?
In this latest episode of the How Would You Beat podcast, we looked at how you can beat Netflix, or how Netflix could beat its current performance. Should Netflix invest in gaming platforms? Is the..
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August 2, 2022
Differentiating your product from the competition
Effective product differentiation starts with everyone on your team focusing on your customer’s unmet needs so that you can build, market, and sell a product that satisfies those unmet needs better..
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July 11, 2022
How would you beat Uber using Jobs-To-Be-Done
In this latest episode of the How Would You Beat podcast, we looked at how companies can beat Uber. Do you build another ride-sharing app? Would autonomous cars be the way to beat Uber? Or should..
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June 14, 2022
How would you beat Airbnb with Jobs-To-Be-Done
In this latest episode of the How Would You Beat podcast, we looked at how companies can beat Airbnb. For a little bit of perspective, as of late May 2022, Airbnb has a market cap of about 73 billion
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June 6, 2022
How would you beat Twitter with Jobs-To-Be-Done
In this latest episode of the How Would You Beat podcast, we looked at how companies might take share from Twitter and more specifically, how could Twitter beat itself in order to grow faster. The..