Growth powered equity value creation
The only AI-powered Jobs-To-Be-Done platform for equity value creation through product innovation
Built and proven with the world's most innovative companies
We have been refining and perfecting our equity value creation method and platform since 2013.
Intelligence is at our core
Our fifth-generation innovation platform is built with proprietary intelligence to accelerate product innovation, sales, and marketing. Our mission is to create equity value faster and with less risk.
Our modern, serverless tech stack is built for AI speed
We build new intelligence applications with our portfolio companies on our JTBD OS, a modern, serverless tech stack that enables us to innovate at AI speed.
What executives say about us
"thrv was the underlying ammunition that tripled our growth rate."
"What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyones mind."
"What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyone’s mind."
"Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading."
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“Life changing for any product professional or product-minded executive.”
Warren St. John
CEO, Patch
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“JTBD has already been game changing for our strategic decision-making and product management process.”
Barry Kelly
Co-Founder & CEO, Though Industries
“I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team.”
Jim Contardi
CEO, AutoQuotes
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“thrv was the underlying ammunition that tripled our growth rate.”
Dave Lucey
CEO, Biscom
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“We uncovered actionable growth opportunities the company would have otherwise missed.”
Cici Zheng
Partner, ParkerGale Capital
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“thrv has taken the jobs-to-be-done theory and turned it into an actionable methodology.”
Richard Maraschi
Head of Growth, eBay
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“With thrv, we identified customer needs as metrics which we can measure and act on.”
Elmer Almachar
Senior Director Strategy & Innovation, Kellogg School of Management
“This was the best investment that we’ve made for our team. We were really successful.”
Matt Bjornson
Director of Product Management, Target
Our method and platform are proprietary and patented
Systems and methods for job segmentation and corresponding need identification
See patent
Systems and methods for determining product roadmap investment decisions and risk assessment
See patentProven capital partners
For our B2B deals, we are partnered with Luminate Capital, a leader in control software buyouts.
