
Your Customers Are Telling You Exactly What to Say. Are You Listening?
Learn how to use customer effort scores to write product copy that connects with real struggles.
READ MORELearn how to use customer effort scores to write product copy that connects with real struggles.
READ MOREWe'll show you how to find a group of customers who will actually buy your product, and how to use JTBD segmentation to find underserved customers.
READ MOREHere are 8 signs your company is on the verge of a downward spiral and how you can combine effective product development with Jobs-to-be-Done to save you.
READ MORETo help you apply Jobs Theory to your everyday life in product development, we've created a Jobs-to-be-Done worksheet: the “Product Growth Cheatsheet.”
READ MOREProduct Management is ready for a new approach, one that will have you seeing your customers, your career and your product roadmap in a whole new light.
READ MOREYour customer's JTBD and needs within the job don't change. Use them as the basis for annual planning to improve the stability of your product roadmap.
READ MOREWith Pokemon Go's explosive growth, product teams around the world are asking, "What are we going to do with Augmented Reality?"
READ MOREWhile most customer experience professionals track satisfaction scores and Net Promoter Scores, the smartest portfolio company leaders focus on a different metric entirely: Customer Effort Score (CES).
READ MOREDiscover how to unify jobs-to-be-done and personas for actionable customer insights driving better product development decisions.
READ MOREPrioritize features by measuring customer effort and jobs-to-be-done to reduce churn and boost adoption with a clear data-driven approach.
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.