What Is Product-Market Fit in JTBD Theory?

Product-market fit occurs when a product satisfies its target customers’ Jobs To Be Done better than any alternative solution available in the market. Achieving product-market fit is essential for sustainable growth because it ensures strong demand and customer loyalty.

For example:

• A meal delivery service achieves product-market fit when it helps busy professionals "eat healthy meals conveniently" better than cooking at home or dining out.

Why Is Product-Market Fit Important?

How Does It Impact Business Success?

Achieving product-market fit leads to:

• Increased adoption rates.
• Higher customer satisfaction and retention.
• Strong word-of-mouth referrals and organic growth.

What Are Signs of Product-Market Fit?

1. Customers actively recommend your product to others.
2. High retention rates indicate satisfaction with your solution.
3. Positive feedback confirms alignment with customer needs.

How Can Companies Achieve Product-Market Fit?

What Steps Should You Take?

1. Identify your target customers’ Jobs To Be Done.
2. Uncover unmet needs within those jobs using JTBD interviews and ODI methods.
3. Design solutions that address those needs better than competitors.