What Is a Job Map?

A job map is a visual representation of the steps customers take to complete their job to be done. Unlike process maps, which focus on tasks tied to specific solutions, job maps are solution-agnostic and describe what customers are trying to achieve at each step.

For example, a job map for "planting a garden" might include steps like:

1. Define the type of garden.
2. Gather tools and seeds.
3. Prepare the soil.
4. Plant seeds.
5. Monitor growth.

Why Are Job Maps Important?

How Do Job Maps Help Identify Opportunities?

Job maps provide a detailed view of the customer’s journey, helping businesses:

• Identify pain points at each step.
• Discover unmet needs.
• Develop solutions that improve the entire process.

How Do We Create a Job Map?

1. Conduct JTBD interviews to understand customer goals.
2. Break down the job into discrete steps (e.g., define, prepare, execute).
3. Analyze each step for challenges and opportunities.