Harvard Business School Is Wrong about Product Positioning Strategies
Product positioning strategies are key to fostering a unique connection with your customers. When a product is positioned well, it’s easy to point out.
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Product positioning strategies are key to fostering a unique connection with your customers. When a product is positioned well, it’s easy to point out.
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Here, we’ll teach you how to define a customer need, identify customer needs in your market, and organize needs to make them useful for your teams.
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Your product strategy will define your success or failure as a product team. Does your product team agree on the definition of a product strategy?
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Creating equity value in your company comes down to one thing - your ability to satisfy customer needs better than competitors in your market.
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Learn how to generate winning product ideas for new features using unmet customer needs in a Job-to-be-Done using Google Maps and Apple Maps as an example.
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Market sizing is used to determine which markets are worth investing in. To make this decision, you need a good definition of a market.
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We'll show you how to find a group of customers who will actually buy your product, and how to use JTBD segmentation to find underserved customers.
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Coming up with the right MVP is a difficult task. If your MVP doesn't succeed, convincing anyone to continue investing in your product is an uphill battle.
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In Jobs Theory, there are three types of jobs-to-be-done your customer is trying to get done: functional, emotional and consumption.
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