Connect with your Customer
thrv will build alignment within your teams and with your customers by interviewing your team to learn about your existing product development process, road map, messaging and positioning.
thrv interviews up to 40 customers and reviews industry literature and research to provide you with the 6 to 12 job steps and approximately 100 customer needs in the job-to-be-done.
We survey your customers to quantify the importance and satisfaction of each need, the customer’s cost of getting the job done, and their willingness to pay to get it done better. Then, we analyze the results with your team and make recommendations for your go-to-market strategy.
To set the benchmarks for your team’s feature ideas, thrv identifies which needs competitors’ features satisfy (or attempt to satisfy) and quantifies the speed and variability of each feature.
Plan and Build Your Solution
thrv professionals lead idea generation sessions with your team, associate feature ideas with customer needs, and assess the speed and variability of each feature idea.
Using the willingness to pay data from the quantitative survey, thrv creates a need curve for your customer’s job-to-be-done, calculates the market size, and projects growth potential at different price points (e.g. premium or low cost). The result is a recommended pricing strategy.
thrv determines how and if your competitors’ marketing resonates with unmet customer needs and teaches your team how to capitalize on weaknesses in your competition’s messaging.
Professionals from thrv lead messaging and positioning sessions with your team, help create messages based on unmet needs in your customers JTBD, and help create competitive positioning to differentiate your product.
User Experience Analysis
We make recommendations for simplifying your product’s user experience by looking at the steps required of your customer to get the job done with your product or service.
thrv looks at how your feature ideas satisfy customer needs and prioritizes features that serve needs with high opportunity scores and low development risk.