Great products aren't created by chance.
thrv makes you smart, not lucky.

thrv is the first and only jobs-to-be-done product management software.
We put your customer's job in focus to help you launch great products.

The results you need,
the success you want

All that matters for product managers is results. Our mission at thrv is to deliver three results to you: 1. extremely satisfied customers, 2. leading market share, and 3. accelerated profit growth. We aren’t a software or tools company. We are a results company.

extremely satisfied customers
Extremely satisfied customers
Leading market share
Leading market share
Accelerated profit growth
Accelerated profit growth

Overcome your biggest obstacle

Launching great products is extremely hard. Product teams get pulled in different directions by executives, salespeople, customers, and investors — who all have different and conflicting opinions about your product strategy and your roadmap. This leads to uncoordinated, ineffective, and dissatisfied product teams. thrv is a better way.

Overcome obstacles

Get your product right the first time

Imagine if everyone (from your CEO to your product, marketing, and sales teams) all agreed on which customer needs your product roadmap should satisfy. You would launch great products faster and create extremely satisfied customers. This is the power of thrv and our jobs-to-be-done method. You can get your product right the first time.

Get your product right the first time.

Join the world's best
by focusing on your customer first

Most successful

Popularized by Harvard Business School Professor Clay Christensen, JTBD has been used by the world’s leading companies to launch some of the fastest growing products in history. From medical devices to enterprise applications to consumer products, JTBD has been more consistently successful than any other product management method. The reason why is clear: JTBD is based on actionable and quantifiable customer needs. Customer needs are the key to your team’s success with thrv and JTBD.

Differentiate your team,
differentiate your products

If your team thinks like everyone else, your products will be like everyone else’s. Here are 11 ways Jobs-to-be-Done and thrv will help your team think different.

Jobs-to-be-Done Cheat Sheet

You can get results faster than you think.

JTBD is a product management method with new concepts, definitions and techniques. These can seem like big obstacles for your team. But with thrv, you can get new customer insights and deliver results faster than you think. thrv’s software and training tools were designed with one goal: to get you results as fast as possible.

Fast Results