Connect your roadmap to your revenue
thrv is the only software that helps your team build product roadmaps that will accelerate your revenue growth. thrv aligns your product team with your customers' unmet needs.
is trusted by leading companies
Learn JTBD techniques to build a roadmap in our free 3-hour online course
JTBD Cheat Sheet
11 Steps to Accelerating your Product Growth with Jobs-to-be-Done
Lunch and Learn
Learn the most advanced, customer-centric innovation method in one hour
Learn how to use Jobs-to-be-Done methods in our 17-page eBook
What is JTBD?
Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.
thrv is the only software that quantifies your customer’s unmet needs. Your product team gets actionable insights to prioritize your product roadmap features. The result is accelerated growth with less risk.
Every great product satisfies unmet needs better than competitors. thrv identifies where your team should focus so your product roadmap delivers unmatched satisfaction to your customers and unparalleled growth to your bottom line.
Product roadmap debates are stressful and political. thrv aligns your team faster and in harmony with your customers. Welcome to the world of extraordinarily effective product teams.