Growth-Powered
Equity Value Creation
For private equity funds, executives and limited partners.
Drive unmatched growth with our Jobs-to-be-Done (JTBD) innovation platform. thrv focuses your product, marketing, and sales teams on your customers’ unmet needs. The result is growth-powered equity value creation with less risk.
thrv is trusted by leading companies
Your customers’ Job-to-be-Done is the key to
growth-powered equity value creation
Your customers don’t want your product. They want to get their job done. This is the foundational JTBD insight. It gives your product, marketing, and sales teams unparalleled customer focus and team alignment. Your customer’s JTBD is the problem your product team needs to solve, the struggle your marketing team needs to communicate, and the solution your sales team needs to sell.
Jobs-to-be-Done (JTBD)
Powered with AI
What is thrv?
JTBD Starting Point
Step 1
We identify your customer’s unmet needs in their JTBD. We size your growth opportunity and identify the optimal target segment using your customer's willingness-to-pay to get their job done.
Key Metrics We Improve
Prioritized Unmet Customer Needs, Increased Size of Target Customer Segment and Growth Opportunity.
Our Process
Starting with your customer’s JTBD from the thrv Database, we identify the unmet customer needs in your market and size the most attractive customer segment to determine the optimal growth strategy to create equity value faster and with less risk.
Case Study
thrv identifies critical market growth opportunity for Biscom.
CASE STUDY : Biscom
Understanding our customer’s problems with their job-to-be-done in contrast to their problems with our product uncovered actionable growth opportunities the company would have otherwise missed.
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Cici Zheng
Partner
ParkerGale
(Biscom PE Sponsor)
Sales Optimizations
Step 2
We improve your lead qualification and sales messaging to close more deals faster.
Key Metrics We Improve
Improved Lead Scoring, Increased Close Rate, Reduced Time to Close.
Our Process
thrv analyzes the value your current product features deliver against your customer’s job-to-be-done and your competitors. This analysis enables your sales team to quickly score leads more accurately and focus their sales efforts on leads with a much higher probability of closing a profitable deal.
Case Study
thrv helps Oversight close more deals faster against a larger competitor.
CASE STUDY : Oversight
Once we focused our sales messaging on the job beneficiaries and their job-to-be-done rather than job executors and our technology, we won 4 out of 5 competitive deals against a large enterprise software company.
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Manish Singh
Chief Operating Officer
Oversight
Marketing Optimizations
Step 3
We improve your marketing messages to generate higher conversion rates and more qualified leads.
Key Metrics We Improve
Increased Marketing Qualified Leads, Increased Conversion Rate, Decreased Cost Per Qualified Lead.
Our Process
Using the analysis of your current product against your customer’s job-to-be-done, thrv reviews your existing messaging and identifies improvements that will better resonate with the unmet needs of your target customer segment. Together with your team, we write and test new messaging to improve conversion rates across your funnel.
Case Study
thrv helps MSI Data drive a 10x increase in click-through rate on ads.
CASE STUDY : MSI
thrv's insights into our market and their Jobs-to-be-Done framework dramatically improved our marketing performance and gave us clear targets for prioritizing our product roadmap.
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Geoff Surkamer
Chief Executive Officer
MSI
Product Improvements
Step 4
We improve your roadmap to accelerate your growth with new product features.
Key Metrics We Improve
Accelerated Revenue Growth Rate, Improved Product Roadmap Feature ROI.
Our Process
Using the unmet needs of the most attractive customer segment in your market, thrv analyzes and prioritizes the features in your current roadmap to significantly increase the likelihood of revenue growth and decrease the risk of failure. thrv works with your team to generate, prototype, and test new roadmap feature ideas that will accelerate your growth and increase your equity value multiple.
Case Study
thrv helps AutoQuotes generate 30% of new bookings from new product features.
CASE STUDY : AutoQuotes
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
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Jim Contardi
Chief Executive Officer
AutoQuotes
Equity Value Creation
Step 5
We train and align your product, marketing and sales teams to create superior equity returns faster and with less risk.
Key Metrics We Improve
Accelerated Long-Term Growth Rate, Increased Market Share, Increased Exit Multiples, Superior Equity Returns
Our Process
thrv trains and supports your team as we execute with our JTBD software. We work with your team to design new processes that fit your business. We review your teams’ work to keep your company on track for growth-powered equity value creation.
Case Study
thrv helps Target beats Amazon, accelerates revenue growth and increases NPS 20%
CASE STUDY : Target
Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.
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Matt Bjornson
Director of Product
Target
Learn How To Use JTBD To Grow Faster
Our Executive White Paper details our JTBD method. In just 15 pages, it explains what JTBD is, how to use it, and why it is valuable. You will learn the details of how JTBD accelerates your growth, increases your valuation multiple, and generates superior equity returns faster and with less risk.
