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Connect your roadmap to your revenue

thrv is the only software that helps your team build product roadmaps that will accelerate your revenue growth. thrv aligns your product team with your customers' unmet needs.

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iamgeis trusted by leading companies

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Case Studies

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What Our Customers Say

  • RICH MARASCHI

    RICH MARASCHI

    Head of Global Growth

    eBay Classifieds

  • "thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

  • BARRY KELLY

    BARRY KELLY

    CEO

    Thought Industries

  • "Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

  • JIM CONTARDI

    JIM CONTARDI

    CEO

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  • "I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

  • ELMER ALMACHAR

    ELMER ALMACHAR

    Sr. Director Strategy & Innovation

    Kellogg School of Mgmt

  • "Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."

Resources

JTBD Course

Learn JTBD techniques to build a roadmap in our free 3-hour online course

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JTBD Cheat Sheet

11 Steps to Accelerating your Product Growth with Jobs-to-be-Done

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Lunch and Learn

Learn the most advanced, customer-centric innovation method in one hour

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JTBD eBook

Learn how to use Jobs-to-be-Done methods in our 17-page eBook

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What is JTBD?

Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.

Learn JTBD Now
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Actionable Insights.
Better Priorities.

thrv is the only software that quantifies your customer’s unmet needs. Your product team gets actionable insights to prioritize your product roadmap features. The result is accelerated growth with less risk.

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Unmet Needs.
Unmatched Satisfaction.

Every great product satisfies unmet needs better than competitors. thrv identifies where your team should focus so your product roadmap delivers unmatched satisfaction to your customers and unparalleled growth to your bottom line.

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Fewer Debates.
More Victories.

Product roadmap debates are stressful and political. thrv aligns your team faster and in harmony with your customers. Welcome to the world of extraordinarily effective product teams.