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organizational alignment team success organizational alignment https://www.thrv.com/api/media/file/shutterstock_188232767-1.jpg frustrated driver during a job step frustrated driver during a job step https://www.thrv.com/api/media/file/shutterstock_188232767-1.jpg frustrated driver during a job step frustrated driver during a job step https://www.thrv.com/blog/jobs-to-be-done-framework 2025-10-02T10:52:28.866Z https://www.thrv.com/api/media/file/shutterstock_52767712-1.jpg points of view customer struggle points of view customer struggle https://www.thrv.com/blog/how-to-size-a-market 2025-10-02T10:51:38.393Z https://www.thrv.com/api/media/file/Screen_Shot_2020-03-12_at_12.40.55_PM.png need curve calculating market size need curve calculating market size https://www.thrv.com/api/media/file/shutterstock_714872176-1.jpg conducting market research with customer survey conducting market research with customer survey 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https://www.thrv.com/api/media/file/shutterstock_1034712472-1.jpg what's wrong with Personas in JTBD? what's wrong with Personas in JTBD? https://www.thrv.com/blog/intro-to-jtbd-how-to-beat-apple-google 2025-10-02T10:50:10.625Z https://www.thrv.com/api/media/file/Jobs-to-be-done-introduction-beat-apple-google_maps-01-2020-thumbnail.jpeg how to beat apple and google how to beat apple and google https://www.thrv.com/api/media/file/Jobs-to-be-done-introduction-beat-apple-google_maps-01-2020-thumbnail.jpeg how to beat apple and google how to beat apple and google https://www.thrv.com/blog/how-to-save-wework-or-when-valuation-and-market-size-conflict 2025-10-02T10:49:45.083Z https://www.thrv.com/api/media/file/hieu-vu-minh-_VoH3f9kx1w-unsplash-1.jpg hieu-vu-minh-_VoH3f9kx1w-unsplash hieu-vu-minh-_VoH3f9kx1w-unsplash https://www.thrv.com/api/media/file/hieu-vu-minh-_VoH3f9kx1w-unsplash-1.jpg hieu-vu-minh-_VoH3f9kx1w-unsplash hieu-vu-minh-_VoH3f9kx1w-unsplash https://www.thrv.com/blog/should-facebook-allow-lies-a-jtbd-perspective 2025-10-02T10:48:36.540Z https://www.thrv.com/api/media/file/facebook-1.jpeg facebook facebook https://www.thrv.com/api/media/file/facebook-1.jpeg facebook facebook https://www.thrv.com/blog/getting-to-the-truth-stop-ignoring-what-customers-want 2025-10-02T10:48:07.537Z https://www.thrv.com/api/media/file/chernobyl-700x333-1.jpg chernobyl-700x333 chernobyl-700x333 https://www.thrv.com/api/media/file/chernobyl-700x333-1.jpg chernobyl-700x333 chernobyl-700x333 https://www.thrv.com/blog/product-management-frameworks 2025-10-02T10:47:38.309Z https://www.thrv.com/api/media/file/11133016_15a2c22f9a_o-1.jpg product roadmap framework building analogy product roadmap framework building analogy https://www.thrv.com/blog/product-positioning-strategies 2025-10-02T10:47:04.501Z https://www.thrv.com/api/media/file/rawpixel-1054575-unsplash-1.jpg target audience product positioning target audience product positioning https://www.thrv.com/blog/why-95-of-product-teams-fail-at-defining-customer-needs 2025-10-02T10:46:40.060Z https://www.thrv.com/api/media/file/nathan-dumlao-aZ9X3L1Va2Y-unsplash-1.jpg nathan-dumlao-aZ9X3L1Va2Y-unsplash nathan-dumlao-aZ9X3L1Va2Y-unsplash https://www.thrv.com/blog/product-development-strategy 2025-10-02T10:46:01.342Z https://www.thrv.com/api/media/file/startae-team-704141-unsplash-1.jpg product development process product development process https://www.thrv.com/blog/stop-the-downward-spiral-of-feature-to-feature-comparison 2025-10-02T10:45:34.596Z https://www.thrv.com/api/media/file/jeroen-den-otter-591905-unsplash-1.jpg jeroen-den-otter-591905-unsplash jeroen-den-otter-591905-unsplash https://www.thrv.com/blog/how-to-avoid-endless-idea-generation-for-your-next-product-feature 2025-10-02T10:45:00.817Z https://www.thrv.com/api/media/file/rawpixel-973137-unsplash-1.jpg rawpixel-973137-unsplash rawpixel-973137-unsplash https://www.thrv.com/api/media/file/new_job_steps.001.jpeg thrv jtbd job steps thrv jtbd job steps https://www.thrv.com/api/media/file/new_job_steps.001.jpeg thrv jtbd job steps thrv jtbd job steps https://www.thrv.com/blog/how-to-size-your-market-calculate-a-customers-willingness-to-pay 2025-10-02T10:44:33.608Z https://www.thrv.com/api/media/file/neonbrand-258972-unsplash-1.jpg neonbrand-258972-unsplash neonbrand-258972-unsplash https://www.thrv.com/blog/yp-yahoo-executive-melissa-burghardt-joins-thrv 2025-10-02T08:45:58.987Z https://www.thrv.com/api/media/file/melissa_b_headshot-300x200-1.jpg Image of Melissa Burghardt. Image of Melissa Burghardt. https://www.thrv.com/api/media/file/melissa_b_headshot-300x200-1.jpg Image of Melissa Burghardt. Image of Melissa Burghardt. https://www.thrv.com/blog/why-warren-buffet-bought-3-billion-of-apple-stock 2025-10-13T04:38:32.364Z https://www.thrv.com/api/media/file/6a00d83451836b69e201bb0868f8f9970d-pi.png Intrinsic Value AAPL Intrinsic Value AAPL https://www.thrv.com/api/media/file/6a00d83451836b69e201bb0868f8ff970d-pi.png BfBPyA_CAAARuWg.png-large BfBPyA_CAAARuWg.png-large https://www.thrv.com/api/media/file/6a00d83451836b69e201bb0868f906970d-pi.png Apple Disruption Apple Disruption https://www.thrv.com/api/media/file/disruption-300x227-1.gif disruption disruption https://www.thrv.com/api/media/file/disruption-300x227-1.gif disruption disruption https://www.thrv.com/blog/why-thrv-or-how-i-set-out-to-improve-product-launches-and-product-teams-lives 2025-10-02T08:44:59.773Z https://www.thrv.com/blog/what-is-ux-design 2025-10-02T08:44:33.642Z https://www.thrv.com/api/media/file/wes-hicks-480398-unsplash-1.jpg ux design ux design https://www.thrv.com/api/media/file/wes-hicks-480398-unsplash-1.jpg ux design ux design https://www.thrv.com/blog/video-jay-haynes-on-building-high-growth-products-with-jobs-to-be-done-at-product-tank-sf 2025-10-02T08:44:08.643Z https://www.thrv.com/blog/understanding-snapchats-disruption-story-using-jobs-to-be-done 2025-10-13T04:30:22.325Z https://www.thrv.com/api/media/file/Screenshot-2016-06-23-15_33_08-1024x764-1.png Image https://www.thrv.com/api/media/file/Screenshot-2016-06-23-16_08_30-1024x311-1.png Screenshot 2016-06-23 16.08.30 Screenshot 2016-06-23 16.08.30 https://www.thrv.com/api/media/file/avedon-elephant-picture1-300x191.png avedon-elephant-picture1 avedon-elephant-picture1 https://www.thrv.com/api/media/file/Screenshot-2016-06-23-16_08_30-1024x311-1.png Screenshot 2016-06-23 16.08.30 Screenshot 2016-06-23 16.08.30 https://www.thrv.com/blog/sales-capability-framework 2025-10-02T08:43:10.646Z https://www.thrv.com/api/media/file/nik-macmillan-280300-unsplash-1.jpg sales management jobs-to-be-done sales management jobs-to-be-done https://www.thrv.com/api/media/file/nik-macmillan-280300-unsplash-1.jpg sales management jobs-to-be-done sales management jobs-to-be-done https://www.thrv.com/blog/the-3-types-of-jobs-to-be-done-your-customers-have 2025-10-02T08:42:40.597Z https://www.thrv.com/api/media/file/three-types-of-jobs-to-be-done-1.jpg three types of jobs-to-be-done three types of jobs-to-be-done https://www.thrv.com/api/media/file/jobs-to-be-done-design-example-1.png jobs-to-be-done design example jobs-to-be-done design example https://www.thrv.com/api/media/file/three-types-of-jobs-to-be-done-1.jpg three types of jobs-to-be-done three types of jobs-to-be-done https://www.thrv.com/blog/pitch-like-a-startup-to-win-budget-at-your-big-company 2025-10-02T08:42:11.031Z https://www.thrv.com/api/media/file/how-to-pitch-chart-1.png how to pitch with jobs-to-be-done how to pitch with jobs-to-be-done https://www.thrv.com/api/media/file/purpose-statement-chart_001-1.png jobs to be done job executor and purpose statement jobs to be done job executor and purpose statement https://www.thrv.com/api/media/file/Problem-Statement_002-1.png jtbd unmet needs jtbd unmet needs https://www.thrv.com/api/media/file/Problem-Statement_002-1.png jtbd unmet needs jtbd unmet needs https://www.thrv.com/blog/marketing-to-customer-needs-and-what-cicret-can-learn-from-salesforce 2025-10-02T08:41:22.334Z https://www.thrv.com/api/media/file/cicret-1.png cicret bracelet cicret bracelet https://www.thrv.com/api/media/file/salesforce-integration-logo-1.jpg salesforce salesforce https://www.thrv.com/api/media/file/salesforce-integration-logo-1.jpg salesforce salesforce https://www.thrv.com/blog/learn-and-measure-before-you-build-using-jtbd-to-improve-the-build-measure-learn-feedback-loop 2025-10-02T08:40:51.600Z https://www.thrv.com/api/media/file/learn-measure-build-2-1024x716-1.png build-measure-learn feedback loop build-measure-learn feedback loop https://www.thrv.com/api/media/file/learn-measure-build-2-1024x716-1.png build-measure-learn feedback loop build-measure-learn feedback loop https://www.thrv.com/blog/jtbd-product-management-an-education-market-example-part-3 2025-10-02T08:40:21.384Z https://www.thrv.com/api/media/file/Prioritization-1.png product roadmap prioritization product roadmap prioritization https://www.thrv.com/api/media/file/Align-Team-1.png jobs to be done team alignment jobs to be done team alignment https://www.thrv.com/api/media/file/Scope-MVP-1.png JTBD delivering a MVP JTBD delivering a MVP https://www.thrv.com/api/media/file/Prioritization-1.png product roadmap prioritization product roadmap prioritization https://www.thrv.com/blog/jtbd-product-management-an-education-market-example-part-2 2025-10-02T08:39:49.754Z https://www.thrv.com/api/media/file/Generate-Ideas-1.png idea generation jobs to be done idea generation jobs to be done https://www.thrv.com/api/media/file/Pricing-1.png JTBD Pricing JTBD Pricing https://www.thrv.com/api/media/file/Market-Sizing-1.png jobs to be done project revenue jobs to be done project revenue https://www.thrv.com/api/media/file/Pricing-1.png JTBD Pricing JTBD Pricing https://www.thrv.com/blog/jtbd-product-management-an-education-market-example-part-1 2025-10-15T04:24:48.574Z https://www.thrv.com/api/media/file/Market-Definition-1.png jobs to be done Market Definition jobs to be done Market Definition https://www.thrv.com/api/media/file/Research-1.png Research for JTBD Research for JTBD https://www.thrv.com/api/media/file/Market-Segmentation-1.png Market Segmentation jobs to be done Market Segmentation jobs to be done https://www.thrv.com/api/media/file/Competition-1.png identify the competition jtbd identify the competition jtbd https://www.thrv.com/api/media/file/Analyze-Competition-1.png Jobs to be Done Analyze Competition Jobs to be Done Analyze Competition https://www.thrv.com/api/media/file/Market-Definition-1.png jobs to be done Market Definition jobs to be done Market Definition https://www.thrv.com/blog/improve-your-nps-score-with-jobs-to-be-done 2025-10-02T08:38:53.185Z https://www.thrv.com/api/media/file/19602980721_10314737e7_o-1024x682-1.jpg NPS NPS https://www.thrv.com/api/media/file/Screen-Shot-2017-07-13-at-11_57_43-AM-1.png All jobs have six categories of job steps. All jobs have six categories of job steps. https://www.thrv.com/api/media/file/Screenshot-2017-07-17-19_13_18-1.png For example, here are 6 steps in the job of “reach a destination on time,” one for each category: For example, here are 6 steps in the job of “reach a destination on time,” one for each category: https://www.thrv.com/api/media/file/Screenshot-2017-07-17-19_16_03-1.png Get to a destination on time steps. Get to a destination on time steps. https://www.thrv.com/api/media/file/Screen-Shot-2017-07-13-at-11_57_43-AM-1.png All jobs have six categories of job steps. All jobs have six categories of job steps. https://www.thrv.com/blog/how-to-respond-when-google-enters-your-market 2025-10-02T08:38:25.396Z https://www.thrv.com/api/media/file/maps-parking-icon-croppsed-1.png Image showing limited parking Image showing limited parking https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_001-1.png Drivers Reaching a Destination on Time. Drivers Reaching a Destination on Time. https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_002-1.png Steps that companies are getting done. Steps that companies are getting done. https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_003-1.png Steps that companies are getting done. Steps that companies are getting done. https://www.thrv.com/api/media/file/Screenshot_20170329-094902-300x278-1.png Destination image. Destination image. https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_004-1.png Google Search App job steps Google Search App job steps https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_005-1.png Waymo job steps. Waymo job steps. https://www.thrv.com/api/media/file/park-vehicle-needs-903x1024-1.png Needs for parking your vehicle. Needs for parking your vehicle. https://www.thrv.com/api/media/file/reach-a-destination-on-time-steps_002-1.png Steps that companies are getting done. Steps that companies are getting done. https://www.thrv.com/blog/how-to-choose-your-features-for-an-mvp 2025-10-02T08:37:46.180Z https://www.thrv.com/api/media/file/joshua-coleman-655076-unsplash-1.jpg how to choose the right features for MVP how to choose the right features for MVP https://www.thrv.com/api/media/file/jp_yolion-1024x933-1.png jp-yolion jp-yolion https://www.thrv.com/api/media/file/joshua-coleman-655076-unsplash-1.jpg how to choose the right features for MVP how to choose the right features for MVP https://www.thrv.com/blog/how-to-answer-the-question-whats-the-job-to-be-done 2025-10-02T08:37:21.299Z https://www.thrv.com/api/media/file/Desktop-1024x450-1.png customer's job-to-be-done customer's job-to-be-done https://www.thrv.com/api/media/file/Desktop-1024x450-1.png customer's job-to-be-done customer's job-to-be-done https://www.thrv.com/blog/how-the-jobs-to-be-done-vocabulary-can-align-your-team 2025-10-13T04:00:08.681Z https://www.thrv.com/api/media/file/words_for_small_sets.png Just to clear things up chart image. Just to clear things up chart image. https://www.thrv.com/blog/how-kellogg-school-of-management-used-jobs-to-be-done-to-identify-customer-and-competitor-insights 2025-10-02T08:20:34.903Z https://www.thrv.com/api/media/file/20120615_jr_grad3751-1.jpg Kellogg class of 2012 commencement ceremony Kellogg class of 2012 commencement ceremony https://www.thrv.com/api/media/file/Elmer-photo-1.png Elmer Almachar Kellogg School of Management Elmer Almachar Kellogg School of Management https://www.thrv.com/api/media/file/20120615_jr_grad3751-1.jpg Kellogg class of 2012 commencement ceremony Kellogg class of 2012 commencement ceremony https://www.thrv.com/blog/how-jobs-to-be-done-completes-your-google-ventures-design-sprint 2025-10-02T08:20:04.133Z https://www.thrv.com/api/media/file/sprint-cover-203x300-1.png sprint-cover sprint-cover https://www.thrv.com/api/media/file/sprint-cover-203x300-1.png sprint-cover sprint-cover https://www.thrv.com/blog/how-apples-product-strategy-satisfies-needs-better-than-samsungs 2025-10-02T08:19:35.161Z https://www.thrv.com/api/media/file/Screenshot-2016-07-28-12_09_12-1024x571-1.png Screenshot 2016-07-28 12.09.12 Screenshot 2016-07-28 12.09.12 https://www.thrv.com/api/media/file/Screenshot-2016-07-25-15_02_24-1024x559-1.png Screenshot 2016-07-25 15.02.24 Screenshot 2016-07-25 15.02.24 https://www.thrv.com/api/media/file/Screenshot-2016-07-25-15_03_36-1024x565-1.png Screenshot 2016-07-25 15.03.36 Screenshot 2016-07-25 15.03.36 https://www.thrv.com/api/media/file/Screenshot-2016-07-25-15_03_58-1024x563-1.png Screenshot 2016-07-25 15.03.58 Screenshot 2016-07-25 15.03.58 https://www.thrv.com/api/media/file/Screenshot-2016-07-28-11_40_50-1024x449-1.png Screenshot 2016-07-28 11.40.50 Screenshot 2016-07-28 11.40.50 https://www.thrv.com/api/media/file/Screenshot-2016-07-25-15_02_24-1024x559-1.png Screenshot 2016-07-25 15.02.24 Screenshot 2016-07-25 15.02.24 https://www.thrv.com/blog/how-apple-can-return-to-explosive-growth 2025-10-02T08:18:58.455Z https://www.thrv.com/api/media/file/18808-18293-161026-Hands-l-1.jpg apple's explosive growth apple's explosive growth https://www.thrv.com/api/media/file/apple-watch-review-hero-1024x576-1.jpg apple growth apple growth https://www.thrv.com/api/media/file/apple-watch-review-hero-1024x576-1.jpg apple growth apple growth https://www.thrv.com/blog/five-articles-to-make-you-a-better-product-manager 2025-10-02T08:18:25.924Z https://www.thrv.com/blog/define-market-types-of-customers 2025-10-02T08:17:57.633Z https://www.thrv.com/api/media/file/rawpixel-658248-unsplash-1.jpg jobs to be done types of customers jobs to be done types of customers https://www.thrv.com/api/media/file/rawpixel-658248-unsplash-1.jpg jobs to be done types of customers jobs to be done types of customers https://www.thrv.com/blog/add-technology-and-stir-why-companies-are-failing-at-digital-transformation 2025-10-02T08:17:23.955Z https://www.thrv.com/api/media/file/gilles-lambert-8649-unsplash-1.jpg digital transformation digital transformation https://www.thrv.com/api/media/file/gilles-lambert-8649-unsplash-1.jpg digital transformation digital transformation https://www.thrv.com/blog/a-step-by-step-guide-to-using-clay-christensens-competing-against-luck-and-jobs-theory-to-launch-great-products-part-2-answering-the-right-question 2025-10-02T08:16:49.155Z https://www.thrv.com/api/media/file/Unmet-Needs-Whiteboard-1024x640-1.jpg unmet-needs-whiteboard unmet-needs-whiteboard https://www.thrv.com/api/media/file/Screenshot-2016-10-11-14_24_23-1.png screenshot-2016-10-11-14-24-23 screenshot-2016-10-11-14-24-23 https://www.thrv.com/api/media/file/Satisfaction-Chart_001-1.jpeg satisfaction-chart-001 satisfaction-chart-001 https://www.thrv.com/api/media/file/Satisfaction-Chart_001-1.jpeg satisfaction-chart-001 satisfaction-chart-001 https://www.thrv.com/blog/clayton-christensen-jobs-to-be-done 2025-10-02T08:16:05.384Z https://www.thrv.com/api/media/file/iStock_74111567_SMALL-1.jpg Concept business illustration jobs to be done growth Concept business illustration jobs to be done growth https://www.thrv.com/api/media/file/19142549865_a1a6a112c8_o-300x300-1.jpg functional job cartoon functional job cartoon https://www.thrv.com/api/media/file/19142549865_a1a6a112c8_o-300x300-1.jpg functional job cartoon functional job cartoon https://www.thrv.com/blog/jobs-to-be-done-and-agile 2025-10-10T07:38:29.538Z https://www.thrv.com/api/media/file/david-travis-554904-unsplash-1.jpg agile-and-jtbd agile-and-jtbd https://www.thrv.com/api/media/file/Screenshot-2016-07-06-10%20(1).png Image https://www.thrv.com/api/media/file/Screenshot-2016-07-06-11.14.09-1.png Image https://www.thrv.com/api/media/file/Screenshot-2016-07-06-20.36.58-1.png Image https://www.thrv.com/api/media/file/Screenshot-2016-07-06-20.38.34-1.png Image https://www.thrv.com/api/media/file/Screenshot-2016-07-06-20.47.58-1.png Image https://www.thrv.com/api/media/file/david-travis-554904-unsplash-1.jpg agile-and-jtbd agile-and-jtbd https://www.thrv.com/blog/sample-post 2025-10-02T02:57:09.030Z https://www.thrv.com/api/media/file/sample_blog-1.jpg Dummy Image Dummy Image https://www.thrv.com/api/media/file/sample_blog-1.jpg Dummy Image Dummy Image