You might think both Apple and Google are untouchable competitors when it comes to maps apps. Could anyone ever compete with them?
In this eBook, we’ll show you how a product team could use Jobs-to-be-Done (JTBD) to beat Apple Maps and Google Maps. You can use this same method to beat your competition.
The book also demonstrates the results your team can generate using JTBD. You’ll learn:
We've dissected one B2C and two B2B jobs-to-be-done. With these examples, you will better understand how JTBD gives you better customer insights to beat your competition.