The Thrv 3 Day Sprint – Bulleted

thrv's Jobs-To-Be-Done methods accelerate your revenue, your product, your team, and your career.

The thrv Sprint provides your team JTBD training, insights, & actions in just three days.

“In the 3 day thrv Sprint, my team developed better customer and competitor insights than with any other method we have ever used. We generated ideas, designs, and messages that we immediately put into action.” – SOURCE TK

Understand Your Market Better

  1. Revenue & Equity Growth. At the end of the sprint, together with your team, we will project the revenue growth and new equity value you can generate by getting your customer’s job done faster and more accurately.
  2. Market Opportunities. You will identify your key customers and their jobs-to-be-done with thrv’s expert guidance. Together, we’ll assess your customers’ willingness to pay, calculate the size of the market opportunity, and identify an underserved customer segment.
  3. Customer Needs. Combining your market knowledge with thrv’s advanced JTBD techniques, we will (i) identify 10-12 job steps in your customer’s functional JTBD, (ii) identify 40-50 customer needs and (iii) assess which needs are unmet.

Plan Out an Effective Roadmap

  1. Competitive Analysis. Together we will identify and quantify weaknesses in your competitors by using job steps & needs in your customers’ JTBD. You can exploit these weaknesses to take market share.
  2. Idea Generation & Customer Value. Using unmet needs in your customer’s JTBD, we will conduct focused idea generation sessions to create product features your team can build, market, and sell. We will calculate the customer value needed to win in your market and accelerate your revenue growth.
  3. Product Design & Purchase Decision. Using your customer’s consumption JTBDs, your team will find design improvements that will make it easier for your customers to use and purchase your product.

Use Jobs-to-be-Done Well After the Sprint

  1. Development and Budgeting. Create the tasks required to build the new ideas along with an estimate of the level of effort and risk. Prioritize new product releases using the customer value and estimated budget.
  2. Messaging and Positioning. Together we will generate new messages that will better position your products against your competitors and help your team sell more faster.

The thrv JTBD Sprint helps your team get your customer's job done better and improves all of your team's key performance metrics:

  • Accelerated growth and equity value by focusing on your customers’ JTBD.
  • Increased customer conversion with better messaging.
  • Increased customer retention with increased satisfaction.
  • Faster time to market by targeting top unmet needs first.
  • Reduced risk of failure in your product roadmap.
  • Cost savings by developing only the right features.
  • Increased coordination between your product, design, development, marketing, sales, finance & support teams

The Results You Will Get in 3 Days from the Thrv Sprint

  1. Revenue & Equity Growth. At the end of the sprint, together with your team, we will project the revenue growth and new equity value you can generate by getting your customer’s job done faster and more accurately.
  2. Market Opportunities. You will identify your key customers and their jobs-to-be-done with thrv’s expert guidance. Together, we’ll assess your customers’ willingness to pay, calculate the size of the market opportunity, and identify an underserved customer segment.
  3. Customer Needs. Combining your market knowledge with thrv’s advanced JTBD techniques, we will (i) identify 10-12 job steps in your customer’s functional JTBD, (ii) identify 40-50 customer needs and (iii) assess which needs are unmet.
  4. Competitive Analysis. Together we will identify and quantify weaknesses in your competitors by using job steps & needs in your customers’ JTBD. You can exploit these weaknesses to take market share.
  5. Idea Generation & Customer Value. Using unmet needs in your customer’s JTBD, we will conduct focused idea generation sessions to create product features your team can build, market & sell. We will calculate the customer value needed to win in your market and accelerate your revenue growth.
  6. Product Design & Purchase Decision. Using your customer’s consumption JTBDs, your team will find design improvements that will make it easier for your customers to use and purchase your product.
  7. Development & Budgeting. Create the tasks required to build the new ideas along with an estimate of the level of effort and risk. Prioritize new product releases using the customer value and estimated budget.
  8. Messaging & Positioning. Together we will generate new messages that will better position your products against your competitors and help your team sell more faster.

Ready to Work with Us?

At thrv, we have decades of experience working at all levels of innovation. We’re practitioners in product management and know how to take the theory of JTBD all the way to proven business results.

Before we set up a sprint, we’d like to talk with you about your current business concerns and how we can help.