"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."