DO YOU KNOW IF CUSTOMERS ARE GOING TO CARE ABOUT YOUR PRODUCT - BEFORE IT LAUNCHES?

Stop Waiting Around For A Eureka Moment. 

As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted i.e. missing the key insight into the customer's need.

Don't you wish you could start from that insight instead?

Jobs-To-Be-Done offers a proven method to find that key insight. Popularized by Clayton Christensen of Harvard Business School in books like "The Innovator's Solution" and "Competing Against Luck," Jobs Theory explains why people use products and how you can use that knowledge to innovate successfully.

Don't have time to read a whole book on Jobs theory? Based on our 20 years of experience with these concepts, we've distilled it down to the most actionable steps in this free whitepaper:

  • Why starting with ideas first sets your team up for failure
  • How to understand your customers needs, not just guess them
  • How to find your competitor's weaknesses (instead of just comparing features)
  • Plus, 3 in-depth customer needs analyses you can use as a template for your own product development
DOWNLOAD THE GUIDE

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WHY DO I NEED A CUSTOMER NEEDS ANALYSIS?

We've dissected three different jobs that customers hire companies for - "getting to a destination on time", "ensuring aircraft worthiness", and "investing in a private equity fund" - so you can see how understanding your customers' job and needs reveals opportunities to develop high-growth products.

ABOUT THE AUTHOR


Jay Haynes is a serial entrepreneur based in the Bay Area with 20+ years of experience using jobs-to-be-done methods with product teams at Fortune 500 corporations, private-equity sponsored companies, and venture-backed start-ups. 

While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. 

Interested in talking with him? Connect with Jay on LinkedIn or email jay at thrv.com.