How To Do JTBD

New ways to do old product management tasks with Jobs-to-be-Done

Jobs-to-be-Done (JTBD) is a term introduced by Harvard Business School Professor Clay Christensen to explain that customers hire products to get a job done. In this guide, we cover fundamental topics in using the JTBD method and how it differs from traditional product management approaches. You can use JTBD to discover unmet needs in any market and develop high-growth products that fulfill those needs. To learn more, sign up for a 30 minute expert session with thrv.

Topics Covered:

Market Sizing

Jobs-to-be-Done market sizing identifies stable, attractive markets, avoiding product-based market mistakes such as undersizing and targeting a disappearing market.

Finding Unmet Needs

Unmet needs in the job are stable, objective, measurable, and precise articulations of customer problems.

Customer Segmentation

Demographics don’t cause people to use products. Segment your market by common struggles, not demographics.

Product Roadmap Prioritization

Use the unmet needs in the job to prioritize the customer problems you will target and the features you will deliver.

Identifying Customer Needs

Satisfying customer needs better than competitors is the key to revenue and equity growth. Learn how to get cross-functional teams to agree on your customer’s needs.

Competitive Analysis

Set a threshold for new products by measuring how fast and accurately your customers satisfy needs with the existing solutions.

Evaluating Product Ideas

Use the unmet needs in the job and the competitive benchmarks as objective criteria to judge if a new idea is worth investment.