Jobs-to-be-Done (JTBD) is a term introduced by Harvard Business School Professor Clay Christensen to explain that customers hire products to get a job done. In this guide, we cover fundamental topics in using the JTBD method and how it differs from traditional product management approaches. You can use JTBD to discover unmet needs in any market and develop high-growth products that fulfill those needs. To learn more, sign up for a 30 minute expert session with thrv.
Jobs-to-be-Done market sizing identifies stable, attractive markets, avoiding product-based market mistakes such as undersizing and targeting a disappearing market.
Unmet needs in the job are stable, objective, measurable, and precise articulations of customer problems.
Demographics don’t cause people to use products. Segment your market by common struggles, not demographics.
Use the unmet needs in the job to prioritize the customer problems you will target and the features you will deliver.