How To Do JTBD

New ways to do old product management tasks with Jobs-to-be-Done

Jobs-to-be-Done (JTBD) is a term introduced by Harvard Business School Professor Clay Christensen to explain that customers hire products to get a job done. In this guide, we cover fundamental topics in using the JTBD method and how it differs from traditional product management approaches. You can use JTBD to discover unmet needs in any market and develop high-growth products that fulfill those needs. To learn more, sign up for a 30 minute expert session with thrv.

Topics Covered:

Market Sizing

Identifying Customer Needs

Finding Unmet Needs

Competitive Analysis

Customer Segmentation

Evaluating Product Ideas

Product Roadmap Prioritization