11 Ways to Think Different about Product Management Using Jobs-to-be-Done

This is the introduction to a series about how Jobs-to-be-Done can change your product development mindset. Part 1 explains the first five rows of the chart using the example of an educational publisher. Part 2 discusses Idea Generation, Pricing, and Market Sizing. Part 3 covers Road Mapping, Aligning the Team, and Scoping an MVP.

Jobs-to-be-Done is often presented from a theoretical point-of-view. To help you apply it to your everyday life in product development, we’ve created a Jobs-to-be-Done Cheat Sheet.

The Cheat Sheet illustrates the practical difference between a traditional approach to product management, and the JTBD approach from thrv. If you’ve ever found the theory to be a little overwhelming, this breakdown may help.

To ground the concepts, we imagine how Microsoft could have used JTBD to think differently when competing with the iPod. If you were a PM at Microsoft then and focused on the customer’s unmet needs in the job of curating music, would you have proposed the Zune?

Think of the Cheat Sheet as a first step towards setting yourself apart from all other product managers and companies who don’t know about Jobs-to-be-Done. Save the image and refer to it when you’re about to do something the same way you always have.

To dig deeper into the Zune vs iPod, sign up for our free email course: How Microsoft Could Have Beaten the iPod Using Jobs-to-be-Done.

To apply JTBD to your market, check out our training, software, and services or contact us.

thrv Jobs-to-be-Done Cheat Sheet

2 Comments

  1. Karla Penney

    One doesn’t “Think Different”.

    One “Thinks Differently”.

    I would like this article so much more if the title were grammatically correct!

  2. Jared Ranere

    You are certainly grammatically correct! We were playing with the Apple slogan from this commercial: https://www.youtube.com/watch?v=SswMzUWOiJg

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