Learn the Basics of Jobs-to-be-Done in 5 Minutes

Use JTBD to find out if customers will care about your product - before it launches.

As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted - missing the key insight into the customer's need.

Why not start from the customer needs instead?

Jobs-to-be-Done (JTBD), as opposed to traditional product development, does exactly that.

We made a simple introductory cheat sheet for you to use and share with your team, including:

  • The difference between traditional product management vs. JTBD
  • The critical mistakes Microsoft made when creating an iPod competitor
  • Additional learning resources, including 3 in-depth customer needs analyses
DOWNLOAD THE CHEAT SHEET

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WHY LEARN A NEW WAY TO MAKE PRODUCTS?

Imagine if everyone on your team agreed on your customer's needs - why your company is being hired for a certain job. You'd have a stable target and common decision criteria (instead of a roadmap defined by opinions alone). With Jobs-to-be-Done and thrv, you can quantify which needs are most important, maintain a clear strategy, and stay aligned around your customer.

ABOUT THRV

thrv (thrv.com) is the first and only product management software for enterprises based on the jobs-to-be-done method.

thrv provides training, services, and software to companies looking to implement the jobs-to-be-done method in order to accelerate their revenue and profitability growth. thrv’s software transforms product management into a customer-centric and metric-driven practice.